Chereads / Tycoon of a car company / Chapter 14 - The Rise of Guohuo Zhi Guang and the Impact of Rural Expansion

Chapter 14 - The Rise of Guohuo Zhi Guang and the Impact of Rural Expansion

"Minister Zheng, our dealership has already sold out all the display cars. Could you arrange to send us a few more of the Guohuo Zhi Guang models?"

Hearing this, Zheng Zhihua felt a headache coming on.

These days, he had been receiving calls from dealership owners almost every day.

Everyone had the same request: more cars. Their current stock had sold out faster than anticipated.

This kind of problem, a happy inconvenience, was something Zheng Zhihua had once only dreamed about.

But now that it was real, he found it more frustrating than he had imagined.

"Mr. Peng, we are already working on increasing production, but as you know, we only have one production line. The output is fixed," Zheng explained.

"I thought you had space reserved for a second production line. When will that be ready?" Peng Han Sheng knew that a phone call wasn't going to change anything. It was more about keeping a close relationship and reassuring that his 4S dealership wasn't falling behind.

"We are still waiting for the company's instructions. I'm only in charge of sales," Zheng replied.

"When you have time, come visit our dealership," Peng suggested.

"I'll definitely come by when I have a chance," Zheng promised.

...

The production and marketing of Guohuo Zhi Guang had become the primary focus for Xiao Hui.

Though the car was incredibly popular and demand was high, Xiao Hui remained grounded.

He hadn't let the success go to his head.

For several days, he had been away from the office, accompanying the filming crew led by Zhu Zhengfeng to capture the daily lives of car owners.

Today, they were filming a small shopkeeper, Wen Ying, from Hezhou, a rural area. Wen Ying ran the village's only grocery store and occasionally sold pork in the mornings. He also had a motorcycle to help with trips to the town, where he could earn a little extra income.

His life wasn't overly affluent, but it was stable, and he earned more than the average person in the village. His decision to buy a Guohuo Zhi Guang was an easy one, especially since he had heard about it from his daughter. The car cost him 29,999 yuan, and the impact on his business was immediate.

Now, on market days, he could make two or three trips to the town, earning upwards of 100 yuan a day, sometimes even 200. On occasion, he could make extra money by offering transportation services for weddings or other events.

Xiao Hui and the filming crew followed Wen Ying from the early morning, documenting his use of the car.

Although the Guohuo Zhi Guang was a small seven-seater, rural areas had little regard for such regulations. Wen Ying managed to fit 12 passengers into the car by removing the middle and rear seats and adding plastic stools.

While this wasn't ideal in terms of safety regulations, it was better than the alternative. In rural areas, overloading was a common practice, and many people preferred the Guohuo Zhi Guang for its adaptability.

"I wonder if the traffic police will give him a penalty for the overload?" Zhu Zhengfeng asked as he watched Wen Ying load up the car.

"Well, it's not ideal, but it's better than the conditions with the old tractor. People used to ride tractors even more recklessly," Xiao Hui replied. "The Guohuo Zhi Guang's key selling point is its capacity to carry both goods and people."

"We should focus on showcasing how unexpectedly spacious the car is. I already have a title for the video: 'You never know how many people will get out of a Guohuo Zhi Guang.'" Xiao Hui was confident the video would attract significant attention online.

With rural areas across the country showing a rising demand for small, practical vehicles, the potential for the Guohuo Zhi Guang was huge. There were roughly 70,000 villages in China, each with a market for at least a few vehicles. And in the cities, small business owners were looking for cost-effective transportation.

Xiao Hui understood the future potential. "Guohuo Zhi Guang is still in the early stages, but its future is extremely promising. If we can dominate the rural market, the sales will skyrocket."

The car's success wasn't just about profits—it was about building a brand and ensuring the success of Nanshan Motors.