Following the last news that Ye Chen might take over Thunder Express, SF Express, STO Express, YTO Express and SF Express were in a state of panic.
This time.
The heated discussion on the Internet caused by Jianghu Hotpot has made the industry leader Haidilao a little uneasy.
On the day when the topic of Jianghu Hotpot swept the entire Internet.
Haidilao headquarters.
The lights are bright.
All executives gathered in a conference room.
On the big screen.
There is also the head of Haidilao who is currently overseas.
"I heard that Jiang Hu Hotpot has become a national craze online. In just one day, its popularity has become so exaggerated that it is catching up with Haidilao, is that right?"
On the big screen, the founder, dressed neatly in a suit, said with a serious expression.
"Chairman, I wonder if you have heard of the name Ye Chen. Due to his high-profile behavior and various jaw-dropping and incomprehensible investment moves, he now has a huge amount of traffic on the Internet! As a major shareholder of Jianghu Hotpot, he has also boosted the popularity of the Jianghu Hotpot brand. In addition, Jianghu Hotpot is making a big push for the upcoming opening today. Because of the gimmick of Jianghu Hotpot donating 1% of its turnover as charity, it has become so popular on the Internet today!
The middle-aged man who is the president of Haidilao said solemnly.
On the big screen, the founder nodded and said, "What do you think about Jianghu Hotpot?
As the founder's words fell.
The senior executives in the conference room became agitated.
"Chairman, he is just a clown trying to attract attention!"
"In the current environment of the catering industry, using 2% of the turnover as employee commission and charity investment is simply courting death. Unless the other party can achieve a net profit of more than 8%, otherwise, they do not even have the basic ability to resist risks. To be honest, I don't think the other party can achieve 8% net profit in the current environment!"
"Long before, after I learned that Ye Chen was the major shareholder of Jianghu Hotpot, I have been paying attention to it and inquiring about the relevant situation of Jianghu Hotpot. I found that their investment costs are far higher than ours, including store construction, salary structure, supply chain, etc. The costs are higher than our Haidilao, and they have grafted this high investment cost onto consumers. I have checked the unit prices of the dishes they disclosed, and analyzed their per capita consumption based on the unit prices of the dishes. I found that their unit prices of dishes are higher than ours. This also leads to their per capita consumption being at least one-tenth higher than ours!
"Chairman, judging from their publicity and advertising information, their business philosophy and service purpose are somewhat similar to ours, Haidilao. It can also be said that they are borrowing and imitating our Haidilao. Over the years, whether it is plagiarizing or borrowing from our Haidilao, they all died miserably, not to mention the other party's high unit price of dishes and per capita consumption. So I personally think that we don't need to be too afraid of the emergence of Jianghu Hotpot. To borrow what Mr. Zhou said just now, it is just a brand that attracts attention!
"Based on all the known information, it is not difficult to see that Jianghu Hotpot is extremely lacking in catering management skills. Didn't the other party launch a slogan to use 1% of the turnover as employee commissions and 1% of the turnover as charity? Once they fail to fulfill this slogan, the brand's reputation will collapse directly, not to mention that their pricing is higher than our Haidilao. In today's environment, this is completely nonsense! Based on my many years of experience in the industry, with the other party's operation method, this brand will fall apart in a short time. Of course, the financial backer behind Jianghu Hotpot is Ye Chen. If he doesn't care about the bottomless pit of losses, Jianghu Hotpot will definitely be able to stand firm!"
"Chairman, as far as I know, Ye Chen is currently a hands-off boss in Jianghu Hotpot, and the first person in charge, President Liu Xi, is the founder of the grassroots brand Jianghu Hotpot. He only had experience in opening self-operated chain stores in the Pearl River Delta. In addition to President Liu Xi, I have investigated Vice President Yu Shoucheng. He was the general manager of Jiangnan Catering Group before, but he has no real power and is just a puppet person who was pushed out due to internal struggles within the board of directors. So Haidilao doesn't need to worry about the threat of Jianghu Hotpot!"
Many senior executives said one by one.
They expressed their views on Jianghu Hotpot.
In contrast, few people feel any sense of crisis about the emergence of Jianghu Hotpot.
However, amid the words of many subordinates.
The expression of the boss of Haidilao on the big screen became more and more solemn.
"Mr. Cheng, what do you think?"
The boss in the video looked at the president who was already frowning.
"Chairman, I think their ideas are dangerous!" President Cheng said in a deep voice.
Shua
This statement - comes out.
All the senior executives were stunned.
What the hell? Their ideas are dangerous?
"Oh? Tell me about it!" said the leader.
"When Ye Chen created Yiren Ruxue and launched the flawless cream, the industry was full of ridicule and sneers. However, after the flawless cream came out, Yiren Ruxue monopolized the same category, and countless competitors fell because of Yiren Ruxue's appearance!
Mr. Cheng continued, "After Yiren Ruxue, there was Qianlong Games, which was acquired by Ye Chen. Before he acquired it, it was a game company on the verge of bankruptcy, but with his appearance, a mobile game called 'Reincarnation' came out, which not only devoured Tencent's market share, but also made Tencent suffer a lot!
"Now, Ye Chen has taken over the hot pot industry and has set up 19 first-tier cities with a total of 60 stores. I don't think this is an impulsive act! I know that many people regard him as a blind and brainless upstart and think that he is lucky! Don't forget, if it was just luck, could he make Tencent fall again and make Tencent, which has always taken advantage of it, pay a lot of price?"
"So in my opinion, we should never look at him with the eyes of a mindless and blind upstart. Although I personally don't quite agree with why he decided to take 2% of the turnover as employee commission and charity investment, one thing is for sure, this decision is likely to make the employees of Jianghu Hotpot the most cohesive and with the most sense of belonging in the industry, and it will also accumulate unparalleled reputation for Jianghu Hotpot! Of course, the premise is that Jianghu Hotpot can be successfully managed. If Jianghu Hotpot can succeed, this will undoubtedly be the wisest and most advanced decision!"
Just as President Cheng's words fell.
Someone spoke up immediately.
"Mr. Cheng, you also said that this is based on the premise that Jianghu Hotpot can be successfully managed, but do you think Jianghu Hotpot can succeed? As far as Haidilao is concerned, affected by the overall environment, its net profit has been falling again and again, but even so, its profit share is still far ahead in the industry, and Jianghu Hotpot is just a brand that became popular for a while thanks to Ye Chen's fame. Looking at the brands that became popular due to objective factors over the years, aren't there many? But in the end, they were just a flash in the pan. If nothing unexpected happens, Jianghu Hotpot will be like those celebrity brands, just a gust of wind, and it will be cold when the wind blows away!"