While Ye Chen's family of three was having a great time.
There is still half an hour left before the Yiren Ruxue official website, TB flagship store, and JD flagship store will simultaneously release the product in increased quantity.
In the past, the products were put on the shelves at early morning every day, but with the arrival of this wave of additional sales, it has been brought forward to 10 p.m.
However, just after half past nine.
Whether it is TB, JD, or the official website of Yiren Ruxue, they have all experienced a small wave of server emergencies.
Just because there are too many users squatting in front of their phones
Previously, when the three platforms only had a total of 50,000 boxes of flawless cream and 5,000 bottles of sunscreen every day, countless users had to wait for their phones to refresh the clock until midnight every day.
At present, the original daily sales of 50,000 boxes of flawless cream has increased to 300,000 boxes, and the 5,000 bottles of flawless cream has increased to 100,000 bottles... At first glance, it seems that it will not be difficult to get the products with such a surge in sales, but it is not the case for the majority of consumers.
This is because it will attract those users who originally felt it was hard to get the product and didn't want to bother waiting in line to buy it. In addition, before this, Yiren Ruxue had widely publicized this wave of increased sales, so it is not difficult to imagine that even if the sales volume of the flawless balm is increased to 300,000 boxes, it will not be easy to buy it.
After all, the number of consumers in China who have demand for flawless cream is unimaginable. Let alone other things, the number of fans on the three platforms of Yiren Ruxue's official website and JD/TB flagship store combined exceeds 70 million. It is enough to see that even if the promotion is increased to 300,000 boxes, it may not help.
Against this backdrop, countless users are rushing to the three major platforms to avoid being unable to log in.
Relative.
The traffic of the entire network also plummeted, all of which was sucked away by Yiren Ruxue's three major online platforms.
On Douyin, the live broadcast rooms of internet celebrities that used to have over 100,000 followers per day now only have less than 20,000.
In the live broadcast rooms that had stable three-digit fans, the number is now pitifully reduced to single digits.
One leaf tells the story of autumn
It can be seen how much influence the increased sales of flawless balm and YR sunscreen have on traffic!
Except in the Douyin live broadcast room.
Whether it is the platform traffic of Douyin, the platform traffic of Weibo, or the 'Reincarnation Mobile Game' that has swept the entire network, etc.
During this period of time, there was an unprecedented drop in traffic!
Chen Yinuo's cell phone rang.
"Mr. Chen!"
It was Su Miao, the deputy general manager of Yiren Ruxue, who spoke with a trembling voice.
"Hmm? Mr. Su? What's the matter?" Chen Yinuo said.
"Mr. Chen, our Yiren Ruxue official website is almost overwhelmed! So far, more than one million users have flocked in, and this is all thanks to Qianlong Games for providing us with server consolidation and technical support, otherwise we would not be able to withstand the impact of such a large number of users! In addition to the Yiren Ruxue official website, the number of users staying in the TB flagship store and the JD flagship store has exceeded three million and two million respectively. Mr. Chen, this is simply crazy, and there is still almost half an hour before the release date, and the number of people will only increase. We are going to set a new record again!" The usually extremely dignified deputy general manager Su Miao was almost incoherent in his giggling.
"What? The three platforms combined have more than six million users?" Chen Yinuo was also shocked. ①
"Yes, judging from the current situation, I'm afraid that as the release date approaches, the number of users will exceed 10 million. As far as I know, many families are waiting together for the release!" Su Miao said.
"We only sold 300,000 boxes of flawless cream and 100,000 bottles of sunscreen, and here... 10 million users are waiting in line to buy them?" Chen Yinuo was instantly confused.
"Mr. Chen, we may create an unprecedented sales miracle! That is, 300,000 boxes of flawless cream and 100,000 bottles of sunscreen will be sold out in no more than five seconds. After all, apart from the amazing effects of flawless cream and sunscreen, many people have become scalpers offline. Even though we have implemented many strategies to combat scalpers before, we still can't resist the public's desire to buy. Our official website sells flawless cream for 399 yuan per box, and offline it is said that some people have sold it for seven or eight hundred yuan, and even worse, some have been sold for one thousand yuan per box. Even our YR sunscreen has been sold for more than 1,000 yuan by scalpers!" Su Miao said quickly
At this time.
Ye Chen suddenly said to Chen Yinuo, who was holding a hands-free phone in his hand, "When you asked Qianlong Games to provide technology, did you ask them to help prevent cheating?"
"Ah! Mr. Ye, yes, we have it. We have specially found several technicians from Qianlong Games. They said they will ensure that there will be no rush to buy plug-ins!" Upon hearing Ye Chen's voice, the other party immediately said hurriedly.
"At this point, as long as we can ensure that there won't be any external buying, it doesn't matter if there are scalpers or not. After all, our Yiren Ruxue's products now have special anti-counterfeiting barcodes issued internally, so there won't be a situation where fakes are circulated everywhere and consumers are deceived one after another! As for scalpers snatching products and selling them at high prices, this is a phenomenon that cannot be completely eliminated. It's a matter of two willing parties, and it's not something we can interfere with, unless we allow the products to reach a stage of full saturation in the market, but based on our production situation, this is obviously impossible in a short period of time!" Ye Chen said again.
"Well, Mr. Ye, you are right!" said Su Miao on the other end.
"Okay, there's nothing more to say. Just keep an eye on it! As long as the server doesn't crash and there's no plug-in, that'll be enough!" Ye Chen said with a smile.
"Yes, Mr. Ye!"
As Ye Chen fell silent, Chen Yinuo followed up and added a few points.
Only then did he hang up the call.
"Old Ye, do you think our 300,000 boxes of flawless cream and 100,000 bottles of sunscreen will be sold out in seconds?
Putting down the phone, Chen Yinuo instinctively looked at Ye Chen and moved his throat.
"It's not a big problem, haha!" Ye Chen smiled calmly.
"I have to log in to the backend right away and look at the real-time data!"
Speaking of.
Chen Yinuo immediately projected the computer screen that had been prepared long ago onto the 100-inch TV facing the sofa with trembling hands.
Then quickly complete the computer screen projection.
Then tap on the keyboard to enter the three major online sales platforms including the official website.
Through independent split screen, the background data pages of the three major online platforms suddenly popped up on the big screen.
at this time.
The number of users staying on the website as shown on the official website background is close to 1.5 million.
At TB flagship store, sales exceeded 3.5 million.
The JD flagship store also soared to 2.3 million!
There are already more than eight million users waiting for the sale to start on time. With ten minutes left, it is a foregone conclusion that the number of real-time users will exceed ten million!
However.
Ye Chen still maintained a calm and composed attitude.
To him, this was just a replay of Yiren Ruxue's achievements in his previous life, and there was nothing surprising about it.
Moreover, he had foreseen this day as early as when he started to think about the flawless cream, so it was not a surprise, let alone an accident...
You know, let alone using it for yourself, the flawless cream that costs 399 yuan can be resold for seven or eight hundred yuan or even a thousand yuan. This kind of price difference in reselling is simply forcing countless people to become scalpers!
So, in this context where whoever grabs it is going to make a profit, how many ordinary people can resist waiting for it?