"Which point?" Chen Yinuo asked subconsciously. Smile.
Ye Chen said, "We have no rivals. There are no competitors in this field that can pose a threat to us! Therefore, consumers who will buy YR sunscreen will still buy it even if we ignore public opinion! Those who will not buy our products will not buy it no matter how hard we try to save the public opinion situation! So do you think it is necessary to spend that much effort? If YR sunscreen has rivals in terms of quality control and efficacy, it will force consumers to choose between two or more options. It is definitely necessary for us to pay attention to the influence of public opinion!"
"But the problem is that in terms of effectiveness, YR sunscreen beats all other sunscreens. Even those international brands are not even worthy of ours in terms of effectiveness, so there is no need for it at all. If we really want to put effort into it, we should figure out how to make word of mouth explode during fermentation. This is what we should do, instead of wasting time dealing with so-called public opinion!"
Ye Chen's words seemed to be answering Chen Yinuo.
But it was mostly said to Yuan Mingzhu.
It's just because the vision Yuan Mingzhu displayed in this matter is a bit unworthy of her annual salary.
Fortunately, Ye Chen did not look at it with tinted glasses because of this.
After all, Yuan Mingzhu grew up in her previous life several years later. It is obviously difficult to ask her to have the same vision and ability as in her previous life that all the Fortune 500 companies were scrambling to poach her.
But he also didn't regret promising her that kind of annual salary during the training phase. He gave her such a high annual salary mainly to bring pressure to her so that she could grow quickly...
"Boss Ye, I am too narrow-minded!"
There is no need for Ye Chen to say anything to himself.
Just these words made Yuan Mingzhu feel ashamed and unworthy of the annual salary she earned.
To this.
Ye Chen shook his head and smiled faintly, "It's okay, the pattern is not something you are born with. You are still young and can understand it!"
Suddenly, Ye Chen changed the subject, "But if I remember correctly, you seem to have said the word 'small pattern' three times!"
This invisible beating made Yuan Mingzhu tremble slightly uncontrollably.
I have so many words to say but they are stuck in my throat...I can't say them, and I dare not say them.
Because with the highest annual salary in the industry, any explanation is futile.
Looked at the ashamed Yuan Mingzhu.
Ye Chen smiled and said, "I said these things not to criticize you or to attack you, but to tell you that you should pay attention to preparing for a rainy day and weighing the pros and cons in the future. Just like the official website preview of YR sunscreen, as the head of the brand department, you should have realized what the price of 788 would cause, and should have made more comprehensive considerations among various trade-offs! Instead of waiting for Yiren Ruxue to be pushed to the forefront of public opinion, and then thinking about how to save the situation, to be honest, based on what I said above, do you still think it is necessary to turn around the public opinion situation?
"No!" Yuan Mingzhu gritted her teeth.
"Well, I won't say more. I have no doubts about your ability, but remember, although emergency public relations is a necessary skill for the brand department, it doesn't happen often. Even if it does happen, there is still time and room for consideration!" Ye Chen said. "Well, Ye Chen... I understand!"
Thinking of his arrogant face when he first came to Yiren Ruxue, he even made various comments twice on Ye Chen's reaction when facing the public criticism.
At this moment, Yuan Mingzhu really couldn't even muster the courage to look Ye Chen in the eye.
On the edge.
Chen Yinuo changed the subject just right, "Old Ye, do we just have to ignore this wave of public opinion?"
"You can ignore it, but there must be people behind this kind of public opinion. If nothing unexpected happens, those brand companies that regard us as competitors, especially those international brands, will definitely include them! So, you can disgust them appropriately and let them restrain themselves..." Ye Chen said playfully.
"Hmm? How can we disgust them?" Chen Yinuo said.
Yuan Mingzhu's beautiful eyes also blinked with curiosity.
At this point, she had completely developed a sense of admiration for Ye Chen.
"It's simple. Just tag the official accounts of those brands on Weibo and ask them what they think the price of YR sunscreen should be. Is 99 or 199 a suitable price?" Ye Chen said.
"Ah!!!" Chen Yinuo was stunned.
Ye Chen explained, "If YR sunscreen is priced low, then their sunscreen products will basically be ruined in the domestic market. Even those international brands, unless they are the kind of consumers who buy international brands to show off, or are die-hard fans of their brands, otherwise consumers who are attracted by the efficacy will definitely abandon them! Maybe they haven't realized this yet, but it doesn't prevent us from reminding them!"
At the end of his words, Ye Chen added, "Well, even if our YR sunscreen is priced at 788, it will be enough to make them lose their battles in the domestic sunscreen market in the future!"
After listening to what Ye Chen said.
Chen Yinuo's mind was filled with the thought of being mean, so mean!
Because this kind of question is so disgusting and so heartbreaking!
"Do you really want to do this?" Chen Yinuo asked another question.
"Yes, just make them feel disgusted for a while, so that they won't rush forward like a blind fly when they see the four words 'Yiren Ruxue' in the future!" Ye Chen nodded seriously.
"Okay then, I'll make the arrangements later!" After saying that, Chen Yinuo seemed to remember something.
"Well, there is one more thing, that is, the marketing plan of YR sunscreen is the same as that of flawless cream. If it is ineffective, refund will be given. If the effect is worse than those international brands, refund will also be given! Just publish these sales statements,
It's enough to silence all public opinions!" Ye Chen said with a smile.
Forehead
Chen Yinuo and Yuan Mingzhu were stunned.
Invalid refund?
The effect is worse than those of international brands, and you still want a refund?
They understand invalid refunds.
Just because the effect is worse than that of international brands, you still want a refund?
But then I thought about the effects and data comparison of YR sunscreen with those of international brands.
Chen Yinuo and Yuan Mingzhu were also relieved.
Based on the overwhelming performance of YR sunscreen, they still have this confidence!
At that time.
At Qianlong Game Company, which is about 20 kilometers away from Yiren Ruxue, Xu Yingjie specially vacated the conference room for Huangting Law Firm. This law firm team, which has no reputation in the industry, has been eating, drinking, defecating and urinating at the conference table in Qianlong Game Company.
There are countless materials and documents.
At first glance, it's even more terrifying than a high school student's desk.
"Knock knock knock one"
There was a knock on the conference room door.
Then Xu Yingjie walked in.
"Everyone, it's already very late, why don't you go have lunch?"
Looking at Shen Yao and others who were working day and night, Xu Yingjie said with twitching mouth.
Because the breakfast that was delivered this morning seemed to be left there untouched..
"Haha, let's hurry up a little bit, Mr. Xu. Well, in order not to waste so much time, could you please ask someone to help us bring some in?" Shen Yao looked up and said.
Send it in again?
The ones from the day before yesterday and yesterday were delivered, but no one touched them. Xu Yingjie had no doubts.
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11:10
Chapter 475: Damage, Too Damage
566 Gold
It was like this, I was so obsessed with sleep and food that I only ate one meal a day.
These guys will fall without having to wait until they have a fight with Tencent's legal department.
"It's not that I don't want to deliver it to you, but I'm afraid that if it's delivered to you, it will be the same as yesterday and the day before yesterday. Well, you'd better go out to eat. Otherwise, given your situation, I will definitely have to report to General Manager Ye!" Xu Yingjie shook his head.