Pricing
After Pang Jun raised this question.
Chen Yinuo also immediately looked towards Ye Chen subconsciously.
After all, he is the one who makes the final decision.
"Old Ye, what Pang Jun said makes sense! When it comes to pricing sunscreen, we'd better not go for the mid- to low-end pricing. After all, the grade of a brand is often linked to the price of the product! Just like Rolls-Royce and Bentley in the automobile industry, if they produce and sell cars below one million, the image and grade that used to symbolize noble status will definitely be greatly discounted! Although I know you don't intend to make Yiren Ruxue a noble brand in China, it's still inappropriate if the price is too low-end!"
After a little hesitation, Chen Yinuo frowned and said, "Well, I know what's going on!"
A chuckle.
Ye Chen said to Pang Jun, "Based on 50 ml as the basic volume, how much does it cost to produce this sunscreen?"
"Cost? I can only give you a rough estimate of the raw material cost. If it's mass-produced, I estimate that around 30 yuan of raw material cost will be enough!" Pang Jun thought for a while and said.
"If the raw material cost is thirty, the total cost will probably be around fifty!" Chen Yinuo quickly gave further estimates.
"Then let's set the price at 788!" Ye Chen nodded, thought for a moment, and immediately gave his own pricing idea.
Hear this.
Chen Yinuo secretly breathed a sigh of relief.
She was really afraid that Ye Chen would set the price at 199 or something. It wasn't a question of profit.
Compared with the profit level, what she values, cares about and is concerned about is the brand value and brand grade.
The price of the flawless cream is 399 in the live broadcast room and 468 on the official website, which is a price she can accept.
After all, the flawless cream was Yiren Ruxue's first product at the time, and Yiren Ruxue was in urgent need of a product to make a name for herself.
Even compared to the effectiveness of the flawless balm, this price is a steal.
But in order to fire the first shot, and the fact that Ye Chen also defined the Flawless Cream as a product that benefits society, the low price of the Flawless Cream is understandable.
But now, Yiren Ruxue already has enough fame and social credibility to be able to maintain the price of the flawless sunscreen without any increase. This is already a conscience within conscience. Based on this, the new sunscreen must not go the way of the flawless sunscreen, which is priced very cheaply. Otherwise... the brand grade will definitely fall down along with the cheap price.
It will be very difficult to raise the level by then.
If we set a high price now, at most we will be criticized by the public.
If they continue to price their products at the low end, and then raise the prices of new products later, I'm afraid public opinion will swallow Yiren Ruxue up. In that case, the impact of public opinion will definitely be countless times greater than it is now!
Therefore, Chen Yinuo has always been worried that Ye Chen would make Yiren Ruxue a civilian brand. After all, it is impossible for a civilian brand to enter the world's top stage!
Fortunately, she felt relieved after hearing Ye Chen say that the price would be 788.
Even though the product performance is better than those of international brands, this pricing is still low. But at least, it has shown its intention to impact the world's top brands in the future.
"788 is a good price! We can invest the money we earn into poverty alleviation programs and charity activities in poor areas in the future. But for the development of the brand, the price must not be at the middle or low end. After all, our products have the strength to beat the high-end products of top brands!" Chen Yinuo said with a slight smile.
"Well, although the profit is up to you two, I think this price is right. It's worth my days of sunbathing on the rooftop!"
Although Pang Jun thought that the pricing was not a big deal to him, he still grinned with satisfaction when he heard the price was 788.
Then he said, "Okay, I'll leave first. I won't take care of the rest, such as packaging design! After the skin quality test of the batches is completed, I will hand over the detailed data and product data to Mr. Chen. When the relevant approval and production procedures are completed, I will personally go to the front line to implement the mass production process.
"Thanks for your hard work!"
She pursed her lips and nodded with a smile.
Ye Chen raised his hand and patted Pang Jun on the shoulder.
"What's the point of talking about hard work? Not to mention that I have to live up to your kindness, with an annual salary of 200 million, I should work hard for it, not to mention that last time Lin Meng..."
At this point, Pang Jun paused and his expression froze.
Obviously, the shadow in his heart made him not even want to say that name anymore.
"No more talking, let's go!"
The frozen face trembled a few times.
Pang Jun waved his hands and turned away.
Wait until he leaves.
Chen Yinuo couldn't help but shook his head and laughed, "It seems that he hasn't been able to get out of that shadow yet. He's not young anymore. Don't really get gynophobic and become a bachelor for life!"
"Don't worry, it's just that his fate has not come yet!" Ye Chen said with amusement.
The trajectory of the previous life may undergo some relative deviation in this life.
But he absolutely did not believe that Pang Jun's marriage in his previous life would be overturned and tampered with because of Lin Mengxi's trap.
Once Yiren Ruxue's brand director appears, his fate will naturally return to its original trajectory.
"Yes, let him digest it first. This can be regarded as a lesson learned! With Pang Jun's situation, there will probably be a lot of women around him in the future. With the previous experience, he can keep a long memory and keep his eyes open in the future. This is also a good thing!" Chen Nuo sighed and changed the topic, "Let's not talk about that for now, Lao Ye, you really have a good eye for talent. It has only been a short time since the flawless cream was launched, and he has developed such a sunscreen. If it is mass-produced and put on the market, I am afraid it will set off a craze that is no less than the flawless cream. With the current pursuit of domestic women in the field of skin care, even if the price of 788 is unique among domestic brands, with this effect that is far better than that of international brands, I am afraid we will face a situation of supply exceeding demand again!
At this point, Chen Yinuo paused, "After deducting all costs, the profit of more than 600 per unit, if the daily output is 10,000 and there is a shortage of supply, then it means more than 6 million a day. In addition, the flawless cream is far from reaching saturation, this amount of profit is even more fantastic than a dream!
Ye Chen smiled disapprovingly, "Is earning 20 million a day a lot? This is just the beginning!"
For Ye Chen, this is really just the beginning. Not to mention earning 20 million a day, even if he earns 100 million a day, it would only be 36.5 billion a year!
As the base, Yiren Ruxue plays a hematopoietic role in his conception and plan, providing him with crazy blood transfusions in the field of science and technology...
Therefore, even if Yiren Ruxue now makes a profit of 100 million yuan a day, it is difficult to make Ye Chen excited.
Because under his huge blood transfusion plan, this little profit is far from enough!