KIM HEEDO's parents raised him humbly.
It was true that he grew up in luxury, but he didn't grow up arrogant and ignorant like most of his peers.
His parents drilled into his skull that their money wasn't his money.
That even though he was the grandson of the chairman of the Ilsung Group, he was still just a boy lucky enough to be born into a wealthy family.
Hence, bragging about his family's wealth didn't even cross his mind.
The people who know about me being the grandson of the Ilsung Group are either my closest friends, or people I met during an important social gathering. And those people know how to keep their mouths shut about my status.
Hence, he kept a low profile even at school.
His family wasn't big on wearing famous luxury brands with obvious logos in the first place. They tended to choose brands that catered to quiet luxury. Brands like that provided them with high-quality and minimalist pieces with timeless appeal.