Part 4: Distribution Strategy and Expanding Reach
With production at full capacity, Li Mei focused on distributing her products. She knew that simply producing great remedies was not enough; she had to get them into the hands of the customers. To do so, she employed the following strategies:
1. Local Distribution:
Li Mei partnered with local merchants who could sell her products at the village market and neighboring towns. She carefully negotiated a profit-sharing agreement with them, ensuring that they would receive a fair cut of each sale while guaranteeing that her remedies would be sold at a reasonable price.
2. Online and Market Presence:
Li Mei didn't stop at the local market. She ventured into regional trade fairs and began attending various herbal medicine expos in neighboring provinces. At these expos, she set up booths showcasing her products, offering free samples, and handing out brochures with details about her remedies.
3. Delivery System:
For larger orders, Li Mei hired local couriers who would deliver her remedies to customers in distant towns. The couriers would take pre-ordered medicines from the workshop and ensure safe and timely delivery. Each courier was paid per delivery, ensuring that they had an incentive to work efficiently.
4. Tracking Orders and Customer Relationships:
Li Mei kept detailed records of her customers, including what products they ordered and when. This system allowed her to build strong relationships with regular customers, many of whom had specific preferences for certain remedies. She made sure to personalize her service by sending them regular updates, including new product launches or special discounts.