He didn't know if this photo-taking and check-in trend could really take off, but if it did, it would definitely bring in a pretty penny!
You see, club memberships are an important way for stores to make a quick return on investment!
Besides, some customers come in groups.
Just now, four girls came in, seemingly dorm mates swarming out together.
After discussing for a bit, they chose to — pool funds for a card!
This way, buying Game Coins is more cost-effective, and later on they can take turns holding the exquisitely beautiful membership card to take photos at the store's entrance.
The nature of this was somewhat like the group-buying trend among wannabe socialites.
But not quite the same.
However, this was exactly the effect Cheng Zhu was going for.
When opening a trendy store, don't just focus on being posh and making the threshold too high.