He spoke fluently, and Zhou Yuanxin listened attentively.
"Where is the core competitive advantage?"
"Smaller store formats are more flexible, and the rent costs are also lower,"
Lu Jincheng explained.
"Take Starbucks for example. To strengthen their 'third place' brand concept, they often need storefronts on the first floor of malls, close to entrances."
"Whereas we are not constrained by space. Not only can our small stores be set up in shopping mall atriums, but they can also be located directly on the ground floor lobbies of office buildings, capturing prime spots where our core demographic frequents."
"Moreover, if we have enough stores, the next step would be to launch our own app, focusing on a purchasing scenario centered around fast-pickup shops."
Zhou Yuanxin was taken aback and followed up, "Haven't you launched a delivery service already? Why need an app?"
