The showroom at Hesh Motors continued to thrive. After the overwhelming success of the first sales day, Matthew noticed a trend that he couldn't ignore: while the wealthy clientele had no trouble paying for automobiles in cash, many middle-class buyers were relying on the company's in-house financing program. While this system worked, Matthew realized it had limitations. To truly capture the growing middle-class market and streamline the financing process, a more sophisticated solution was needed.
That evening, Matthew sat in his office, scribbling notes in a notebook. Amber entered with two cups of coffee, setting one down on his desk.
"You look deep in thought," she said, taking a seat across from him.
"I am," Matthew admitted, setting his pen down. "The in-house financing we offer is good, but it's not scalable. If we want to reach more of the middle class, we'll need something better. I've been thinking about starting a bank."
