Chapter 130: Big Plans, Bigger Risks
At the head of the long conference table, tapping her pen lightly against her notepad, Eira was frowning her lips.
The room was bright and airy, but the energy inside was like a thick fog.
Around the table, her core team sat.
They were here to discuss her new idea: the subscription service.
"This isn't just about products," Eira began. "It's about creating an experience—one that makes our customers feel valued, exclusive, and connected to our brand."
The room was silent.
"Imagine this," she continued.
"A premium membership where customers get early access to new collections, personalized recommendations, and even virtual styling sessions. We'll create loyalty, but we'll also build a sense of community."
One man leaned forward, his hands clasped together.
"It sounds brilliant in theory," he said, measuring his tone.
