CBS executives were also studying ABC, feeling the threat deeply. They even felt that they weren't in the same league. CBS executives held a meeting until 3 a.m, finally deciding on a few directions.
The duration of programming must increase, at least during prime time. Creating high quality programs on a large scale wasn't realistic, but ABC's educational programs inspired them.
They could have two people play chess with commentary, calling it an international chess tutorial. Or have three people play a card game, four people play bridge—all could become programs. They could even offer French or Spanish language lessons or fishing shows. Someone even suggested a home appliance repair tutorial.
As for high quality programs, they needed to produce one or two to retain viewers. Ultimately, they decided to imitate ABC's programs without infringing on copyrights, just borrowing ideas.
