As for why Gu Chen is now willing to write the advertisements himself,
there is actually no particular reason.
It's simply because he is poor...
If he had more funds at hand, Gu Chen's first consideration would definitely be to directly hold an opening celebration.
Then various marketing plans and advertising activities would be carried out directly.
He wants to ensure that the first day of business is packed with customers.
It would be great to create some buzz and spin a story to give his business a sense of class.
Or perhaps he could embellish the history of the shopfront to make others feel a sense of mystery.
Of course, for the time being, he can only think about these things.
Gu Chen doesn't even have the money to hire waiters, and he is the only person in charge of everything.
If you add in his daughter, Tang Tang, then... well, that's like 1.5 workers.
Under these circumstances, he can only let the 100-plus-square-meter storefront stand empty for now.
However, he has chosen to let people take out the food directly at the entrance.
After all, he doesn't have much time to serve customers, and his store so far
has nothing but buns.
But despite the difficulties ahead, Gu Chen is still full of confidence.
Once the ink on the red paper had dried, Gu Chen opened the door and stuck the advertisement on the most conspicuous spot outside Qiwu Zhai.
Luckily, there were no urban management officers in those days, or else he would have had to take it down within a day.
He might even have been fined for 'affecting the cityscape'.
Gu Chen silently thanked the lenient environment of the times.
Then, with great enthusiasm, he also put up the small blackboard he had already written on.
He looked around, and was very satisfied with the result.
First, he shouted at his daughter in the room to cover her ears in advance.
Then he found a clothesline and hung the 800 firecrackers he had prepared long ago on it.
With a crackling sound, he looked up and saw the ground covered in red confetti.
Although he had never checked before, whether this was a lucky time to open a shop.
But Gu Chen never cared about this. Since he was opening a shop today, if it was considered a lucky time, then it was.
And the crowds of people walking around the street were also attracted by the noise of the firecrackers.
They couldn't help but gather over here in curiosity.
Gu Chen's face was a little beaming with joy, and he turned to the crowd of onlookers around him.
He gave a round of bows and then shouted with a smile on his face:
'Dear friends and neighbours, today is the opening of Qiwu Restaurant. You are all welcome to come and taste our food!
All buns are free, but our business is small and our profits are slim, so this offer is only valid today.
Please come and share our joy, and we hope that you will continue to support us in the future.'
After saying this, he reached directly under the lid of the steamer basket and lifted it up.
One by one, the big, snow-white, fluffy buns were revealed to the crowd.
This shout caused an instant uproar among the people around them.
The concept of free samples had not yet appeared in those days, especially for small businesses like breakfast and buns.
No one would do such a losing business just to make a noise, as Gu Chen did on the first day of business.
Seeing that no one dared to approach for a while, Gu Chen's smile remained unchanged.
Seeing this, someone finally couldn't help but ask:
'Is your shop really opening today?'
'Yes, is there any fake about this?' Gu Chen answered with a smile.
'Is it really free?' Another person in the crowd asked, a little worried.
'Of course, absolutely free!' Gu Chen replied without hesitation, and continued:
'And if any of you don't like it after trying it, I'll even give you your money back for the buns.'
When he said this, the people present all looked at each other for a moment.
'Young man, don't exaggerate when you brag.
You haven't even heard the expression 'all tastes are different'. I advise you not to open the shop.'
Someone said in a somewhat unconvinced tone.
However, Gu Chen was not at all annoyed by this, and instead laughed loudly.
'Hahaha, that gentleman is right, but I won't hide it from you today.
My ancestors were imperial chefs to the royal family in Beijing.
My great-grandfather was the one who made the emperor's buns, and this skill has been passed down for more than a hundred years.
So I really have this confidence today. If you don't believe me, just try it.
Everyone here today can be a witness for me.
If anyone says it's not delicious, I promise I will have no second thoughts and pay on the spot.'
As soon as he finished speaking, Gu Chen took 1,500 yuan directly from his pocket and placed it in front of everyone.
At the same time, he looked around confidently at the crowd gathered in front of him, and made a gesture of invitation with his hand towards the basket of buns.
Seeing this, the crowd was also piqued by his curiosity for a moment.
In these times, travel was inconvenient, and most people probably had never left their city several times in their lives.
At the same time, there were also very few large-scale waves of migrant workers like the one before his rebirth.
Especially in Sichuan, a place far from the centre, they could only get information through newspapers and television.
Almost everyone had some kind of inexplicable longing and beautiful fantasies about the imperial capital in their hearts.
Now they heard that Gu Chen actually claimed to be a descendant of the imperial chef of Yanjing.
This suddenly aroused the deepest longing in their hearts for something beautiful.
Some people couldn't help but rub their hands together, wanting to try this bun.
'Heh heh, I'd like to see if the taste passed down from the imperial chef is really that good.'
A young man who looked relatively mature rubbed his hands together and walked directly up to Gu Chen.
He then picked up a pair of chopsticks, picked up a bun, and took a bite.
Instantly, a rich aroma filled his mouth.
The filling of the bun was fresh and juicy, the meat was tender, and it was not greasy despite being fatty. Just one bite.
It immediately made people's appetites grow, and they couldn't wait to swallow the rest in one bite.
The man had originally been thinking of finding fault, but now he didn't expect to be able to eat such a delicacy.
For a moment, he couldn't help but stare at the bun in front of him with wide eyes and full of awe, unable to help but mutter.
'Delicious...it's really delicious, I've never eaten anything so delicious.'
Gu Chen couldn't help but smile at the corner of his mouth. He knew that his first step had been successful.
Sure enough, immediately afterwards, someone else couldn't hold back any longer, and a group of people immediately crowded over to that person.
They watched the look of rapture appear on the other person's face with each bite.
All of a sudden, they all became a little itchy with anticipation.
'Is this bun really that delicious?'