What will it be like when you really become famous? Feng Yiping said that it is still a bit tiring!
In the already decorated office in the Amazing Factory in the Science and Technology Park, Feng Yiping was listening to Cui Yunling's work arrangement report when his phone rang. He looked at the number, which was unfamiliar, and without hesitation, he pressed the button. 'Continue, President Cui,'
'Yes, the most important task at the moment is staff recruitment. The human resources department already has a plan, and it is recruiting together with Marvel Factory. However, we hope that the group can coordinate some employees from Zhitong Company to come over,'
'No problem, but you can't expect Zhitong to be able to provide much support in terms of manpower. After Zhitong established a branch in the United States last month, the task of Zhitong software development has become even heavier than before...,'
Before he could finish speaking, his phone rang again. It was the same number as before. He pressed the button again, but before he could say anything, the phone vibrated insistently on the table. It was still the same number, and it was really annoying.
'Hello, who is this?'
'Sorry to bother you! Is this Feng Yiping?' A male voice asked from the other end. The Mandarin was passable, but Feng Yiping sensed from the way he spoke that this was not one of our own.
'I'm Feng Yiping. Who are you?'
'Hello, Feng. This is Ryoichi Kato, a reporter for the Yomiuri Shimbun in Beijing. I'm sorry to bother you.'
'Yomiuri Shimbun?' Feng Yiping didn't think he had anything to do with it. 'What is it?'
'We've read your book, Blue Ocean Strategy, and would like to interview you. Is that convenient?'
Within Sodexo, Feng Yiping understood now. 'I'm sorry, I have a lot on my plate right now and it's not convenient. I hope I can meet with you in the future, Mr Kato,'
you said, 'It would be great if this were a call from a major domestic newspaper. It's just that the Japanese side was quicker to act. But anyway, I have to accept the interview. This first interview should be reserved for the domestic media.
'I'm also looking forward to meeting Feng as soon as possible, but is it convenient for you to answer me a question now?'
No, if I don't answer you a question, I'm afraid you'll keep calling back. 'Go ahead,'
'Your book has caused quite a stir in the business community in my country. I'd like to ask, when did you finish writing it?'
'It took several years to write, and it was published in the second half of last year,'
'The second half of last year? So you were fifteen or sixteen years old, in high school, and you were already thinking about writing such a monograph?'
Damn it, the Japanese reporter is really like this. What he said, both directly and indirectly, was that he didn't believe Feng Yiping could write such a book. He wanted to meet and interview Feng Yiping, probably to see for himself whether Feng Yiping had really written the book himself, or whether he had just signed his name to it.
'Kato, right? What's your press card number?'
'My humble name is Ryoichi Kato, a copywriter for the Yomiuri Shimbun...'
Feng Yiping didn't bother listening to his rambling. 'Whether you are real or not, I don't have the time or energy to respond to such an impolite question. Also, if you really are Japanese, I want to say that although I have written more than just this book, writing a book at the age of fifteen or sixteen is really nothing,'
his voice rose an octave, "Sixty years ago, there were plenty of people who went to war at the age of fifteen or sixteen to fight the devils,'
he hung up the phone with a "pop,' 'What a jerk!'
When he looked up, Cui Yunling and the others looked at him with surprise. 'Sorry, President Cui, please continue!'
Feng Yiping's words were impolite, but the other party was impolite first, so there was no need to be polite! Considering that these people were still present in the office, he was already quite restrained.
You should speak to people as they are, and you don't need to consider any empty niceties of friendship when dealing with people who are unwilling to speak human words or whatever. For such people, it is not worth responding directly to their grievances, and responding to their grievances is the best choice.
'What's wrong, senior?' The assistant next to him asked Ryōichi Kato, who was covering the phone and stunned.
'Koizumi-kun, our questions are very reasonable, right?'
'Yes, very reasonable,' the assistant nodded.
'Yes, so, what a rude guy,' Kato angrily hung up the phone.
This is also a tradition, just as they themselves talk nonsense, wantonly distorting and tampering with history, and saying that we always hold onto historical issues and therefore create obstacles between the two countries.
'Are the people over there rude?' Cui Yunling asked with a smile.
'Forget it, there's no point arguing with them, where were we?'
'Regarding Zhitong's support for a group of people, we still need the group to help us fight for more,'
'This,' Feng Yiping just said two words, and the phone buzzed and vibrated again. He looked at it and saw that it was an international call, 001. 'Hello!'
'Hello, is this Mr Feng? This is Jenny from the board office of the American Household Appliance Manufacturing Association (AHAM). Our association really hopes that Mr Feng can come to the United States and explain to us this disruptive strategy you proposed...'
After that, Feng Yiping's phone was very busy, and many of the calls were international, so he had to set up call forwarding during class.
As for why there were so many calls, of course there was a reason.
Business books like 'Blue Ocean Strategy' do not have the same audience as best-selling novels, so in major bookstores in the United States, the fourth book in the Harry Potter series, Harry Potter and the Goblet of Fire, is still selling well.
On the day the Goblet of Fire was released, the bookstores that had it in stock were extremely popular. Just like the retail stores before the launch of new Apple products, there were fans queuing up in front of many bookstores.
However, after the die-hard fans had at least one copy each, the Goblet of Fire sales were still good, but the craze was slowly fading.
At this time, the managers of various bookstores were delighted to discover that sales of the niche book from Hachette Publishing were actually getting higher and higher every day, and later often accounted for more than 30% of the store's daily sales.
There was no other reason for this, as most readers who bought the Goblet of Fire did so one copy at a time, and those who bought the book were often people from the administrative departments of some companies, who bought dozens of copies at a time.
There were also people who kept calling to place orders, and each order was for hundreds of copies.
When it was all added up, the book, which had been on the market for less than a month, had added a lot of money to the publisher's bottom line, and Anderson and Wilson were very pleased.
Hamilton was the happiest of all. As the person directly responsible for planning the book, he was now convinced that it was definitely one of the most successful books the publisher had released that year. The success of the book not only brought him a raise, but also a step up the ladder to a higher position.
After sales took off, on the 15th, the Wall Street Journal published the first of a series of highly complimentary opinion pieces, saying, 'After reading Blue Ocean Strategy, your view of competition will be completely changed!'
Subsequently, major newspapers followed suit. The London-based Economist said, 'Through the analysis of a number of cases, this book proposes a groundbreaking new way of thinking about strategic management. It says to entrepreneurs who are keen to achieve profitable growth that it is time to abandon confrontational strategies and turn to strategies that focus on innovation.'
The Paris-based International Herald Tribune wrote, 'Blue Ocean Strategy is fundamentally different from the competitive strategies currently being pursued. It breaks through the cost factor and focuses mainly on value innovation rather than value creation. It focuses on the demand side and thus opens up new market space that is uncompetitive,'
The German newspaper Die Welt simply said, 'In short, strategic management based on the Blue Ocean Strategy has achieved a breakthrough in all aspects.'
The focus of the Japanese newspaper Yomiuri Shimbun is a bit different. Although their reporter dared to ask Feng Yiping questions like that, in fact, they only dared to ask Feng Yiping questions like that. They knew the publishing rules of the American godfather's Hachette Publishing very well, and it was impossible for impostors to appear with such a strict process.
This also shows that Feng Yiping was right to choose Hachette, whose endorsement saved him a lot of trouble.
But after affirming the significance of the book 'Blue Ocean Strategy', Yomiuri Shimbun added a few words: 'The reason why Blue Ocean Strategy can surpass competitive strategy is because it takes into account the current digital age context, while when Michael Porter wrote Competitive Strategy, the internet had not yet appeared.'
These few words just make people feel a bit jealous.
...
After that, a large number of executives from well-known companies published articles in newspapers and journals.
The president of Kodak wrote, 'If we look at the declining gross profit margin in a static way, we may feel that the company is facing a low ceiling. However, by combining the Blue Ocean Strategy and extending the company's vision to the perspective of the industrial value chain, you will find that the expansion of scale and profit margins is no longer a problem. Many past confusions will suddenly become clear.'
The chairman of Whirlpool, the world's largest home appliance manufacturer, published an article saying, 'In the future, we will pay more attention to consumers' needs for consumption value, seek continuous value innovation, and bring consumers high-quality goods and a high-quality life. This is our Blue Ocean Strategy!'
The chairman of the Korea Automobile Manufacturers Association has also said on various occasions, 'The part of the Blue Ocean Strategy on product pricing is of great practical significance to us, especially the concept of the "price corridor". On behalf of our association, I would like to thank Feng Yiping.'
The director of the United Nations Research Institute for Social Development said, 'Not only entrepreneurs, but also our public administration and everyone who is dissatisfied with the status quo and has ideas about the future of the world should read this book.'
The dean of Harvard Business School was most generous with his praise, saying, 'China is truly a magical country. It is worthy of the country that produced many great philosophical works more than 2,000 years ago. Now one of their college students has written such a monograph and proposed such a business approach that subverts the times.'
...
In short, thanks to the publicity generated by newspapers, companies and association leaders, this book written by a Chinese university student has not yet made a splash in China, but it has become a hot topic abroad. In particular, reading The Blue Ocean Strategy has become a trend among managers of well-known companies.
Just like talking about football during the World Cup, these executives now exchange their thoughts on reading The Blue Ocean Strategy when they are relaxing in a bar.
As a result, Feng Yiping, like Jin Ling, had to apply for a new number.
So now Jia has an extra job at the front desk. She has to temporarily act as Feng Yiping's secretary, answer calls to the original number, and write down the purpose of their visit.
The advantages are obvious. For one thing, guys with ulterior motives like Kato are filtered out right away, so they don't bother Feng Yiping at all.