Cambridge, Boston, USA.
Wilson, Vice President of Harvard Business School Publishing, poured a glass of champagne for the incoming Anderson and Hamilton, 'Congratulations on the publication of our most important business book of the year!'
'Cheers!'
'This afternoon, the book will be delivered to the offices of the big shots in the country, and tomorrow morning, it will also be delivered to the offices of the executives who have subscribed to our business review. The day after tomorrow, the book will also be prominently displayed in the book retailers we cooperate with in the country,'
Hamilton, the lowest-ranking person specifically in charge of this business, explained to his superiors and their superiors.
'I believe this book will soon be on the bestseller list,' Anderson said with a smile.
'It's not a problem to sell one million copies a year,' Vice President Wilson said ambitiously.
This is not bragging, but an assertion based on their recognition of the book and the publishing house's successful operation over the years.
Harvard Business School Press is not the bumpy publishing house run by Feng Yiping, which publishes no more than 50 books a year, each of which is carefully cultivated. Coupled with their gold-stamped reputation and strong sales and distribution channels, it would be unreasonable for a book like Feng Yiping's not to sell well.
'It's just that the time is still a bit too tight, and the preliminary publicity work has not been done very well. Robert, you are in contact with the author specifically, why does he require publication by September at the latest?' Wilson asked Hamilton.
'I'm not sure about this reason either, but Feng is a very assertive person, and I'm sure he has his reasons,' Hamilton said.
'Although our publicity efforts were not sufficient, the author himself did some publicity work in the early stages,' Anderson said.
'You mean the two free issues of the Frontier magazine we promoted in Business Review?' Wilson remembered, 'Oh, that's right. Previously, many departments of the school received the publications they sent, and even my office had them. This really helped us do our work,'
Wilson looked out the window at the white sails on the Charles River not far away. 'Gentlemen, let's just hope for good news to come sooner and faster!'
...
Wall Street, Goldman Sachs headquarters, after more than 30 years of dormancy at Goldman Sachs, he officially became the chairman and CEO of Goldman Sachs last May. He was dubbed the "king of Wall Street power" and later the secretary of the US Treasury, Paulson's office, brought him a publication sent by the Harvard Business School Press. On the blue cover, the three words "Blue Ocean Strategy" stood out.
'Strategy?' He glanced at it, "Have you read it?" he asked the secretary. If he hadn't also graduated from Harvard Business School and knew the style of his alma mater's publishing house, he would probably not have even flipped through it. In today's society, how many people would dare to say that their own doctrine is a strategy?
'I've read it, and many of my colleagues have read it too. They all think it's good, and the author's ideas can indeed be called strategy,'
This is one of the more daring things the secretary has said. The guy in front of him is not easy to please. He is known for his tough layoffs. His famous quote, 'In a company, less than 20% of the people create 80% of the value, so you can lay off a lot of people without affecting the company's performance,' has always made many employees of the company scared.
'Oh?' Paulson became interested and put down the work in his hands to flip through it. When he looked at the author's introduction at the front, "currently studying at the Tsinghua University School of Economics and Management?" He was surprised, but also felt that the words were quite familiar, 'Tsinghua SEM?'
'You have accepted China's invitation to become the first chairman of the Advisory Board of the School of Economics and Management at Tsinghua University. I checked the memo, and the inaugural meeting of the board will be held on October 6th,'
Paulson was even more interested. He had visited China many times, was optimistic about China's economy, and was surprised by the sudden economic vitality of the country. But when did one of their university students write a monograph that was favoured by a world-class publishing house?
He glanced through the table of contents, and then the preface captivated him.
...
Ballmer, who graduated from Harvard and later earned an MBA from Stanford Graduate School of Business, went to his boss with a book in hand. He became the world's richest man five years ago, the roommate who dropped out of Harvard.
'Bill,' he said, holding up the book and a magazine in his hands, "have you read it?'
Bill, who has been embroiled in antitrust lawsuits and has also encountered the bursting of the Internet bubble, has had a difficult year, but has been the world's richest person for five consecutive years. It looks like he will remain the world's richest person this year as well. Bill smiled and held up the same book in his hands, "I'm reading it,'
'You didn't know, did you? Since the beginning of the year, we've been receiving publications from a Hong Kong magazine, and the previous issues have already serialised some chapters of this book,' Unlike Gates, who is specialised in technology, Ballmer, the first non-technical hire at Microsoft, speaks very loudly, 'Unfortunately, most of them were thrown in the trash. If I could have read it earlier, I would have invited this young man to this year's summit,'
People like them receive a huge amount of emails every day, on a wide variety of subjects. The vast majority of these emails never get to them, as they are ruthlessly filtered out by the email department. The cutting-edge magazine persevered and sent out every issue, and the closest it got to success was when it reached his secretary. She didn't even open it, as it was published in Hong Kong, and it was thrown in the trash can.
'We can send him next year's edition,' said the richest man, 'but I think we should have a chance to talk to him before then.'
Bill certainly wanted to know how influential this book would be on companies that were keen to make a profit with new strategic methods. It pointed to a new direction, away from competitors and towards users, away from focusing on and surpassing competitors and towards providing a leap in value for users.
It is estimated that this year, the author will be a regular at international conferences.
The same article, delivered by different people, has a different effect. It is rare for publications sent from the frontier to reach the desks of these bigwigs, but when the Harvard Business School Press delivers, it makes a difference.
On the same day, executives from a large number of well-known companies received this book, which Harvard Business School strongly recommended to them. For example, the dean of Harvard Business School, who took advantage of his position, other Wall Street predators, the CEO of Wal-Mart, the chairman of IBM, and the president of Wells Fargo...
Some departments of the US federal government and well-known think tanks across the country also received this book, and soon received their attention.
Every one or two days, famous companies in other parts of the world, including some Chinese companies and banks, also received this book.
By this time, the book had already been officially put on sale in bookstores large and small across the United States.
Some people glanced at the Harvard logo, but as soon as they read the brief introduction, they lost the urge to continue reading when they saw that the author was a Chinese national and a first-year university student. However, many more people were deeply attracted after reading the preface.
Many others had been keeping an eye on the publication date after seeing the Harvard Business School Press's publicity for the book.
As a result, the stock in many bookstores quickly sold out on the first day it was on the shelves.
...
'Go back slowly, be careful not to get someone killed,' Feng Yiping whispered with a smile, saying to Xiao Zhijie and Wang Changning, who were about to take Cai Lei's ride back to the provincial capital.
After coming down from the house, these two guys accompanied him and stayed in Meijiawan for two days. Now they couldn't accompany him at Huang Jingping's house in town anymore, and they were also worried about their girlfriends in the provincial capital, which was the main reason for their decision to leave first.
'Don't worry about us, but you should be careful,' Xiao Zhijie said to the Huang sisters over there, "You must behave yourself when you stay at your future father-in-law's house, don't do anything out of line,'
Wang Changning also became more and more sly, and said with a smile, "It's rare to stay at a flat, don't they all have cars? Find an excuse and drive to a remote place at night, then you can do whatever you want?'
They're all bad!
As soon as Cai Lei's car pulled out, Feng Yiping received a call from Jin Ling. 'Hamilton sent the two hundred books by air as you requested, and they have now arrived at the company,'
'So soon?' Feng Yiping immediately beamed, 'And thank you for helping me to push for it last month,'
Entrusted by Feng Yiping, Jin Ling and the others went to the United States last month and asked about the progress of this matter.
'What are you so happy about?' Huang Jingping asked.
'I know,' Huang Qinping said, 'it must be making money again!'
'Yes, that's really smart,' Feng Yiping praised him without sincerity, 'I'm going to be on fire!' Then he said something that the two of them didn't quite understand.
'Comrade Huang Jingping, you must improve your conversational English, or else, hehe, I'll go abroad by myself,' Feng Yiping was already thinking about the many invitations he had received from various institutions. He would love to be seen as a young but promising scholar.
Moreover, wouldn't an event like this be a good opportunity to promote the cutting-edge magazine?
'What are you talking about? What's going on?' Huang Jingping asked, puzzled, and looked at her younger sister next to her. 'Didn't you say you weren't going abroad until your third year?'
Huang Jingping was very sensitive about this matter. According to what they had discussed before, going abroad was the same as preparing to have a baby.
...
This summer, many people were busy, for example, from the principal of Feng Yiping's school to the leaders of their college. Not only could they not enjoy a leisurely vacation, but they had to work with all their energy. The establishment of the School of Management and Economics Advisory Committee was imminent, and such matters could not be neglected.
Because this matter was personally promoted by the dean of the School of Management and Economics. He, no, to be more specific, his secretary, often called from the sea these days to follow up on the progress.