The office of Fule Wine in Yangcheng is also the sales outlet for Fule Wine.
'Boss, this store belongs to Yangcheng Food Company, but they don't use it anymore, so we rented it. We use the front as the storefront and the back as the warehouse.'
'There's still a lot of wine here that hasn't been sold!' Han Songlin looks at the neatly stacked white wine in the back warehouse. This wine was transported from Shu, and the freight alone must have cost a lot of money!
There were no highways back then, and train cars were also in short supply.
So trucks were generally used for transportation.
Truck transportation has always been a very dangerous thing.
Nowadays, stealing truck fuel and the like is rare.
After all, the current price of petrol is not too high.
But in some places, people really rely on the mountains and the water, and they rely on the roads if they are next to them.
Road bandits are a legend in later generations, but they are a real problem now.
So the cost of freight is particularly high now.
Han Songlin doesn't have a lot of options for this, because the whole country is like this.
Why did the Chinese government install cameras everywhere after they came to power?
To put it bluntly, people who have experienced this era don't want to experience it again.
Zhang Xin and Yuan Bin were afraid that Han Songlin would say this, and to be honest, they haven't stopped doing anything without saying it for a while.
They are also actively selling.
Otherwise, how did the millions of sales in October come about?
Moreover, they can't help but care, as the sales commission is really too high.
For every bottle sold, 70 yuan goes to Fule Wine Industry, and naturally not all of the rest is sales, it doesn't make sense.
But a few or ten dollars earned on a bottle of wine is not a problem.
As for how the sales are actually made, Fule Wine Industry doesn't care.
'Now, are all the people from Yangcheng here?'
Yuan Bin: 'There are still two salespeople who have not returned from their sales trip yet!'
Han Songlin looked at the few people in the store and didn't know what to say.
'Recruit people externally and arrange for them to live here first.
Han Songlin looked at Liu Yi and wondered why everyone else had brought so many things with them to Yangcheng, for fear that they would have to buy new things once they arrived.
But Liu Yi had not brought anything with her except a canvas bag.
'Do you have somewhere to stay?'
'Oh, I'm staying with my schoolmate!'
Han Songlin nodded: 'Okay, if you're interested in selling white wine, just come. Let me explain our principles. The selling price of our wine is 126, and the ex-factory price is 70, which means that 56 yuan of the price is the sales income. The more you sell, the more sales commission you get.'
'Is that one bottle?'
'Yes, one bottle!'
Liu Yi did a little mental arithmetic. If you sell ten bottles of wine, that's 560. If you sell 100 bottles, that's 5,600!
What if you sell 10,000 bottles?
560,000!
Of course you can't do the math like that, unless you sell the wine directly to consumers. But is that even possible?
Liu Yi eventually stayed on, and Han Songlin didn't care about that.
Let's see what she can do first.
Han Songlin went to a hotel to stay, and the price for one night was quite expensive, 160 yuan.
160 yuan may not sound expensive, but you have to consider that this was 1993!
The next day, Han Songlin started her official work, taking Zhang Xin to visit supermarkets, department stores, tobacco and alcohol stores, etc. in Yangcheng City.
Did Yangcheng have supermarkets now?
Yes, it did.
It was just not yet the mainstream.
These were all places that Zhang Xin and his team had already visited for negotiations, and some had resulted in cooperation while others had not.
Han Songlin's visits were mainly for courtesy.
For those that had not cooperated, Han Songlin also went to see if they could.
Of course, dealing with these distributors was important, but it was also important for consumers to know about Jinliufu Liquor.
Advertising was naturally the most direct way to do this.
There were already advertisements on the sides of buses.
Han Songlin approached the bus company and even the taxi company to put up advertisements for Jinliufu wine.
Not only did he put them on the outside of the vehicles, but he also got some public service posters made with a public service slogan on them, but with a picture of Jinliufu wine.
Zhang Xin and the others even suggested putting the posters in the toilets, so that people going to the toilet would see them.
Han Songlin rejected the idea outright and even gave them a dressing-down.
Are you kidding? This is a high-end liquor brand, and you want to put it in the toilet?
No way. But the bus station is still possible.
Nowadays, if you pay, many things are not that difficult.
Furthermore, Han Songlin found a special advertising company, one that looks formal, professional, and relatively large in scale.
Han Songlin wanted to find a Hong Kong celebrity to endorse the Jinliufu brand.
Of course, the first choice was naturally Liu Dehua.
Han Songlin contacted Liu Dehua through a friend, and in the face of the astronomical endorsement fee of ten million yuan offered by Han Songlin, Liu Dehua naturally had no reason to refuse.
To be honest, this price is really high.
In fact, Han Songlin did not feel it was high because Liu Dehua was not only famous in mainland China, but also in Hong Kong, Macau, Taiwan, as well as Southeast Asia, the island countries, and other places.
Can white wine be exported?
Of course it can.
Where there are Chinese people, there is bound to be baijiu.
Of course, it is still too early to think about this.
For now, Han Songlin is considering how to enhance the brand awareness of Jinliufu.
As long as the brand is well-known, it will naturally boost sales.
For this advertisement, Han Songlin has changed the slogan of Jinliufu: To the extraordinary us, Jinliufu!
Of course, since the Spring Festival is approaching, a special Spring Festival version of the advertisement was also filmed.
This one is going to be broadcast on CCTV, and of course it will also be broadcast on all the major satellite TV channels.
In addition, a number of print advertisements were also shot.
To be honest, was Han Songlin excited when he met Andy Lau?
Not really, because Han Songlin is not a fan of celebrity culture; but deep down, Han Songlin still admired Andy Lau.
This guy is still pretty good.
After filming the commercial, Andy Lau hurried back to Hong Kong.
As one of the most popular male stars in Xiangjiang, he is a bit proud to say that he is the most popular person.
Usually, Liu Dehua has a lot of film and television commitments that require him to do things.
So Han Songlin did not try to persuade him to stay.
The print advertisement of Liu Dehua holding a bottle of Jinliufu Liquor soon appeared on the buses.
In Yangcheng, you can receive programs from Xiangjiang, so naturally, they are not unfamiliar with Xiangjiang stars.
Jinliufu Liquor's sales in Yangcheng City quickly improved to the point where it was visible to the naked eye.
However, at this time, Han Songlin was on a plane to the capital.
As the owner of Shuchuan Fule, Han Songlin had to go to the capital for a meeting.
It was about next year's professional league.
To be honest, Han Songlin didn't really want to come. Investing in football was a leisurely move on Han Songlin's part, and he didn't want to waste too much energy on it.
Isn't it better to go home and keep Liu Yuyan company?