Fule Wine Industry The meeting room! Han Songlin and Liu Xiaomei were the last to enter the meeting room.
Important people always have to make their entrance last.
'Is everyone here?' Han Songlin pulled the chair back a little and sat directly at the head of the table.
The large conference table in this meeting room was specially made by a carpenter.
Han Songlin really doesn't know how much it cost, but he does know that it must have been quite expensive.
Yuan Hongping: 'Everyone is here except for the team leader who is not on duty!'
'Okay, let's get started! To put it simply, I went to the capital to oversee the advertising. You should have heard about it. The ad will be broadcast on CCTV and other TV stations on the 15th, and yes, Shuchuan TV will also broadcast it.'
'After the ad airs, our wine will definitely become more well-known, and with popularity comes sales.'
'Therefore, I would like to emphasise here that the quality of our wine must be strictly controlled, and the development of the company must not be damaged due to quality issues. This time, it is also our only chance to be reborn from the ashes.'
If it doesn't work, Han Songlin will have to consider whether the winery can continue to operate.
If it is impossible, then it is better to disband early.
'The production of finished wine must be accelerated!'
Yuan Hongping hesitated. It was not good to contradict the boss at the meeting.
But Yuan Hongping was Han Songlin's employee and felt obliged to tell him the problem: 'Boss, right now, our warehouse is already full of finished wine and there is no more room.'
'Is there any warehouse in the town that can be used?'
Yuan Hongping shook his head: 'There is no warehouse in the town!'
Han Songlin looked at Liu Xiaomei and said, 'Then take it to the county seat and find a place to put it.'
If it's left out in the open, it definitely won't work.
If it rains, it will just ruin the packaging.
'Xiaomei, you go to the county seat and find a place.'
Liu Xiaomei knew that she would have to take on this task when she saw Han Songlin looking at her. 'Ah, okay!'
Are there any warehouses or other buildings like that in the county seat?
There really are.
For example, there used to be supply and marketing cooperatives and other such buildings.
'In addition, regarding production, we need to find ways to improve production efficiency and reduce the labour intensity of workers. I have already spoken with Director Yuan, and after that, our factory will buy a cooling machine.'
'Regarding meals, the standard will be increased to one yuan per person. If, in the future, our factory's business improves, the meal allowance can be increased to two yuan or five yuan.'
A thought flashed through everyone's mind: a five-yuan meal allowance? That's a lot of money.
'One last thing, regarding the canteen, I plan to rebuild it as a dedicated canteen. In addition, a dedicated dormitory building will also be built.'
'That's about it, sales will stay behind, everyone else can disperse!'
Han Songlin didn't want to talk about the meeting after experiencing that long and smelly meeting.
There are currently six people in the sales department.
You read that right, there are six people.
Han Songlin looked at the six of them and, to be honest, he was not very satisfied with these six salespeople.
However, he had to use them.
Because there was no one else at hand.
'I'm sure you all know why you've been asked to stay. Now I'll tell you about the future sales. The ex-factory price of Jinliufu wine will be 70 yuan per bottle, and the retail price will be 126 yuan across the country.'
'What does that mean? It means that in the future, after you've sold the wine, the factory will only get 70 yuan, and the remaining 56 yuan will be yours.'
Han Songlin stared at the six of them: 'So, do you understand what I mean?'
The six looked at Han Songlin in shock, nodding and shaking their heads at the same time!
Han Songlin also knew that this seemed to be a relatively small business.
But in this day and age, sales is definitely a very profitable business.
And many people who sell alcohol make a lot of money.
Of course, making money selling alcohol is making money, but it really requires a lot of hard work.
Han Songlin knows someone who used to sell alcohol. That person was amazing, and from someone who couldn't drink, they trained themselves to drink a few jin.
Just think, how many times did they have to accompany guests and drink in order to get the order?
'The meaning is exactly what it says: I'll give you 70 for the factory price of Jinliufu wine, you sell it for 126, and you have a 56 yuan profit. If you sell it alone, it won't work. So find someone to work with you. The more you sell, the more money you can get. As for how you divide the 56 yuan, how much you take for yourself, and how much you give to the end sales channel, you can negotiate it yourselves. Even if you sell a lot, the factory can lower the price per bottle for you.'
'In the future, you don't need to go to the factory every day to work, just go out and run the market.'
If you're selling, you definitely can't sit at your desk every day.
'You can earn 10,000, 20,000 or 100,000 yuan a month; or you can just take a 300 yuan salary, it's up to you. If your sales don't exceed 100,000 yuan for three consecutive months, then it means one thing: you're not cut out for sales, and the factory will reassign you.'
Advertising and sales were the two most important magic weapons for doing business in the 1990s, and Han Songlin naturally knew this and therefore attached great importance to them.
'Do you have the confidence to do a good job in sales?'
'Yes!'
Han Songlin smiled. Money talks, and he really didn't believe that no one would be tempted by such a big benefit!
Han Songlin came to the factory at 9am every morning and didn't go home until 6pm.
He did this just to improve sales.
Fule Liquor went to the county, even the city, and even the provincial capital to recruit salespeople.
In addition, Han Songlin also called Xu Lu and asked her to ask if anyone in Han's Luwei wanted to come and sell the wine.
The conditions were the same as before: take the wine at the factory price and sell it at a uniform retail price.
Xu Lu was really quite interested in this.
After all, she was also a former salesperson, so naturally she knew what would happen if Han Songlin did it this way.
With the Jinliufu Liquor advertisement officially landing on CCTV and major TV stations, the brand of Jinliufu Liquor, a brand new and festive liquor brand, quickly became a well-known liquor brand in China.
Inside the distillery, a large amount of already bottled finished liquor was distributed to various places.
Dealers from all over the country also called one after the other to inquire about the situation of Jinliufu Liquor.
On the advertisement, there was the contact information for Fule Liquor Industry.
When advertising, Han Songlin also consciously promoted Fule Liquor Industry.
After all, there will definitely not just be one wine brand from Fule Wine Industry in the future.
How about creating a Fule Supreme wine?
Fule Chun wine?
These are all possibilities.
To be honest, Han Songlin had already thought that with the help of advertising, the wine would sell well, but he had not expected that it would sell so well.
Standing at the office window, watching the trucks pulling out of the factory with loads of wine, Han Songlin couldn't help feeling as if he were in a dream.
'I underestimated the power of TV advertising in this day and age!' Han Songlin was both amazed and impressed.
In the past, Han Songlin had read about Kongfu Banquet Wine and Qinchi.
Kongfu Banquet Wine, as the first CCTV King of Advertising, had directly boosted sales to over 900 million in 1994.
And Qinchi?
Sales of 180 million!
Qinchi has an interesting point. It sold more than 9,000 tons of wine throughout the year, but the sales were only 180 million?
Hansonglin doesn't know if the information he saw in the future is wrong, or if this is really the case.
But if this is really the case, then there is something interesting here.
That is to say, almost 20,000 yuan per ton of wine.
That means that a catty of wine only sold for ten yuan!
After deducting the costs of production, packaging, logistics and advertising, according to this figure, Qinchi did not make much money.
But in the following year, Qinchi once again spent 300 million yuan on bidding for CCTV's King of Advertising.