Was filming the commercial difficult? It was difficult, but not really.
The creative ideas were all in Han Songlin's head, so it was just a matter of realising them.
It was a happy scene for celebrations such as birthdays, anniversaries and weddings, basically expressing happiness and joy.
At the end, a Jinliufu wine bottle was used as the background image, accompanied by the voiceover: Jinliufu, the lucky wine of the Chinese!
In addition, some commercials were shot for business meetings, family gatherings, etc., which would inevitably be accompanied by the advertising slogan and voiceover in the end.
Without all that nonsense, the main idea was to promote Jinliufu as the lucky wine of the Chinese.
The idea is to tell everyone that JLF is the wine of happiness for Chinese people!
Han Songlin had already thought of the creative ideas and even the visuals, so he was able to give the director a rough idea of what he wanted, and the whole filming process went pretty quickly.
The film school also attached great importance to this collaboration, so they sent a lecturer from the directing department to be the advertising director.
This lecturer was also very capable and knew a lot of people in the capital.
For the whole filming process, he was able to find all kinds of talent.
For example, Han Songlin personally took someone to purchase or custom-make the costumes.
The people in the advertisement must look fashionable.
But they also have to have the characteristics of China.
For example, the lucky knot will naturally appear in the scene.
After the advertisement was filmed, music was added.
This was done by someone hired by the director Liu Kai.
It has to be said that there are just too many talented people these days.
During the filming of the advertisement, Han Songlin also directed the development of Fule Liquor by phone.
With Liu Xiaomei and Han Songqing there, Han Songlin was not worried that the winery would slip out of his control.
For the winery security, Han Songlin found someone from the village.
The security guard had to be someone he could trust.
The filming of the advertisement was quite rushed, but Han Songlin still missed the baby's due date.
After Liu Yuyan gave birth, she called Han Songlin when she got home from the hospital and said that the baby had been born, a girl.
Han Songlin stood at the hotel counter, feeling a little overwhelmed.
He had a child!
Even though they were thousands of miles apart, Han Songlin still felt a sense of kinship.
This was something he had never felt before.
He wanted to go home immediately, but he couldn't.
After the commercial shoot was over, Han Songlin hurried to the CCTV advertising department with the commercial.
Are CCTV commercials expensive now?
Not really!
It only costs 400,000 yuan.
To be honest, the price of CCTV advertising has not yet been fully exploited.
Han Songlin said, 'That's great!'
Because it saved him a lot of money.
After the CCTV advertising deal was settled, Han Songlin hurried back to Shuichuan.
After returning to Shuichuan, Han Songlin went to Shuichuan TV to place the advertisement.
In addition, he also sent people to the south, such as Guangdong TV, where the advertisement was a must.
There was also Dragon TV, Jiangsu TV, etc.
Just in advertising fees, it was directly handed out more than 3 million, not asking for advertising in the prime time; what is needed is to quickly make the name of the wine Jiu Liu Fu known nationwide.
If you want to increase the popularity of a product, then advertising is undoubtedly the best way.
Like the electrical appliance brand Midea, Han Songlin didn't know it before.
I remember it was advertising in a barrier-breaking programme on Mango TV.
At that time, Han Songlin still didn't know the brand 'Midea'!
Thinking, why is it Midea, Midea!
After returning to the orchestra pit, Han Songlin first hurried home, and then saw Liu Yuyan, who had already been discharged from the hospital, gently rocking the cradle with her hands.
She was humming a song.
When their eyes met, Liu Yuyan's face flushed with surprise. After a moment of shock, she got up and rushed towards Han Songlin.
'Slow down!' Han Songlin picked up Liu Yuyan in his arms and spun her around to absorb the impact.
'Hubby, why did you take so long!' Liu Yuyan pouted, thinking that Han Songlin would be back in a month.
But she never expected that he would be back a month after the baby was born.
Han Songlin put Liu Yuyan down and pressed his forehead against hers. 'I had no choice. I was afraid that the commercial they were filming would not meet my requirements, so I had to keep an eye on it myself.'
Liu Yuyan was not being unreasonable. After complaining for a while, she took Han Songlin to see their daughter.
'Come and see our daughter!'
Han Songlin stood next to the cradle, and the smile on his face, which had been there before, became even wider.
The child had been born a month ago, and her face had already grown, looking white and tender, and incredibly cute.
When he looked at her, he couldn't help but want to reach out and tease her.
Fortunately, Han Songlin managed to resist.
It's better to let her sleep quietly. The more she sleeps, the faster she'll grow up.
'Have you chosen a name yet?'
Liu Yuyan looked at Han Songlin with a happy expression on her face and laughed lightly, 'Your father hasn't even returned yet, so how dare we name the baby! We just gave him a nickname. Since he was born on the day of the beginning of autumn, we named him Qiuqiu!'
'Qiuqiu, Qiu'er!' Han Songlin looked at Liu Yuyan seriously, not quite sure if she knew that the word 'Qiu'er' also had the meaning of temporary worker in the eastern Sichuan region.
In the future, some office workers in Chengdu would use it to mock themselves: 'It's not good to be a leader, but it's pretty good to be a Qiu'er!'
Some bosses who were dissatisfied with their employees' lack of ambition would say, 'You're just good for being a Qiu'er!'
'What about the big name?' Han Songlin could only silently say to himself, 'Sorry, daughter!'
Change it? The nickname was already chosen, so there was no point in changing it.
Besides, if you give a child a mean name, it will be easier to raise the child.
Parents have a beautiful vision when they name their children.
However, when naming a child, there are some characters that really should not be used.
For example, characters such as 龍 (dragon), 虎 (tiger), 鳳 (phoenix), 凰 (huang) and so on are too domineering.
According to the older generation, this means that the child's destiny is not strong enough to bear the name.
To put it more scientifically, it is because these characters carry a special meaning. When the child learns about these meanings in the future, it will cause a psychological burden because the character is in their name.
It's one thing if the child has a strong psychological constitution; but what if the child's psychological constitution ultimately can't bear it?
To be honest, that's a bit harmful to him.
When naming a child, it's best not to go for anything that's new and different, especially names that will cause ridicule from classmates.
Otherwise, when the child is studying and being teased by classmates about their name, I wonder what kind of feeling the parents will have.
Liu Yuyan tilted her head: 'It's not supposed to be you who picks it! We've all been waiting for you to come back!'
'I'll pick it, but what should I pick? Our daughter will definitely be a beautiful woman in the future, so she needs a name that matches her!'
'What was the weather like when our daughter was born?'
'It seemed like it was raining!'
'How about Yufei? Han Yufei. Just by hearing the name, you know that this is definitely the name of a beautiful girl!'
Liu Yuyan stared at Han Songlin in astonishment and blurted out, 'You've been too hasty in choosing a name!'
'No, I've thought about it for a long time!'
Han Songlin couldn't say that he had been thinking about this name since his previous life!
Unfortunately, he didn't have the chance in his previous life; he got to use it in this life.