Gao Mengting made a large sum of money as a "Taoke" during her university days, and even had her own independent product guide website.
Taoke refers to a profession where individuals earn commissions by helping e-commerce platform sellers promote their products.
Since 2020, the live commerce industry had suddenly exploded, with the interactivity, demonstrability, and convenience of live streaming causing a change in user shopping habits.
Her Taoke business was severely impacted, with promotional earnings becoming lower and lower.
After meticulous research and study, she decided to go with the flow of the times and entered this hot new field.
She bought a Wuling Hongguang van for transporting goods, rented a shop, and started a business with two classmates as partners.
She personally held an 80% equity stake, while the other two classmates each held 10%.
