Ning Jin had a Weibo account named "It's Xiao Jin" that had been running for three years.
Initially, she used it to share photos of herself feeding stray animals, lamenting over difficult math problems, discussing her aversions to certain foods, and supporting her favorite male celebrities.
Much like the vast majority of Weibo users, "It's Xiao Jin" quietly chronicled her daily life with a modest follower count.
Approximately six months ago, "It's Xiao Jin" began posting vlogs of her school band rehearsals and ballet practice.
Additionally, she frequently showcased her newly purchased designer bags, clothes, and shoes. These luxurious items gradually attracted a following of those enamored with wealth.
Within a few months, "It's Xiao Jin" transformed from an obscure account into a blogger with over six thousand followers.
Each of her posts garnered hundreds of interactions and likes.
