Linzhen's call came through like a timely rain at this moment. Jian Yan walked to the side to answer the phone and before she could speak, Linzhen anxiously said, "I suddenly remembered that I went to see you yesterday to tell you about the collaboration with Y, which starts selling today!"
"… Yeah, I've already seen it here."
"…" Linzhen awkwardly chuckled twice, "Yesterday, we chatted so happily that I forgot about this matter, hehe."
"I think you were too engrossed in the music." Jian Yan made a small complaint and then said, "About the promotional activities I need to participate in..."
"Rest assured! Both your Weibo and the studio's Weibo have posted promotions!"
"Yeah, that's good." Jian Yan, who had been busy painting and hadn't had time to manage her Weibo, almost left it entirely to Linzhen.
Linzhen asked, "How does the actual clothing look?"
"It's similar to what was shown to us before, I haven't had a detailed look yet."
"Oh... But speaking of which, as a guide at Starlight Department Store, you'll get a sales commission for each piece of the collaboration clothing sold, and as a manga artist, Tang Zhi Y will also give you a commission. Are you making money twice from the same piece of clothing?!"
The corners of Jian Yan's mouth curled up, "Yeah, don't you think I'm awesome?"
"..." The city's ways are too deep, she deeply felt that this must be the real reason why Jian Yan became a guide at Starlight Department Store.
"Not chatting anymore, I have a morning meeting to attend." After Jian Yan finished speaking, she hung up the phone, just as the team leader came over to gather everyone.
"Everyone has seen that the collaboration between Y and Tang Zhi launched today. Since it's a weekend, there will surely be many customers asking and buying. You need to be prepared. Also, several more pieces of clothing arrived this morning; change the mannequins with them later. And this large poster should be put on the most prominent display board." The team leader quickly instructed everyone, "There are still twenty minutes before the mall opens, so hurry up and get ready before opening."
After the team leader finished speaking, everyone started moving. Jian Yan dressed the mannequins and looked at the large promotional poster. She had specially drawn Bunny for this collaboration; the model was her comic's heroine, Shang Ke.
A row of carefully designed fonts on the poster stood out prominently — Tang Zhi YFY, officially launching today!
YFY is a sub-brand launched by Bunny to fill the gap in the mid-range market. In recent years, due to the rise of the Internet, numerous clothing brands have emerged like bamboo shoots after rain, forcing major brands to adjust their business strategies. Some brands introduced entry-level products at lower prices, such as scarves and mini handbags, while others launched affordable sub-brands.
However, sub-brands often struggled to escape the shadow of the main brand, mostly modifying the main brand's clothing slightly and then mass-producing them with slightly cheaper materials.
YFY's clothing had always faced this issue, even being accused of self-plagiarism by some consumers.
This collaboration between Bunnyfy and Tang Zhi is a new attempt. Not only can they leverage the ultra-high popularity of the manga to attract consumers, but they can also infuse new life into the clothing.
For Jian Yan, this collaboration fulfilled her dream as a designer, and Y was a quite generous client.
As soon as the mall opened, many customers came to inquire about the collaboration items, keeping Jian Yan busy attending to them without much rest.
"This one, I especially liked it when I saw it in the manga, didn't expect it to be this cute in reality!"
"The price is also cute, 3888."
"… Compared to the main brand's prices that often exceed ten thousand, this price is indeed very cute!"
Two high school girls buzzed around a coat, Jian Yan walked over and smiled at them, "If you like it, you can try it on."
The short-haired girl looked at her, hesitantly, "Better not, anyway, I can't afford it…"
Jian Yan smiled and handed her a white furry beret, "Actually, you don't have to buy clothes, these accessories are great too. Like this beret, Shang Ke wore it in the manga."
"Yes yes, I remember! The little rabbit on it is super cute!" The girl took the beret and tried it on herself, "Have you read Tang Zhi's manga?"
Jian Yan replied, "Yes, I really like her!"
"Me too, the clothes Tang Zhi drew are all beautiful!"
"Yes, I think she must be a very pretty person in real life." Jian Yan spoke with particular sincerity.
The girl nodded in agreement, "I'll buy this beret."
"Sure, please settle the payment here, thank you for your patronage."
After Jian Yan helped the two girls check out, she heard a colleague whisper, "Manager He is here!"
Although her voice was particularly low, the excitement in her words couldn't be hidden. Following her gaze, Jian Yan saw He Xiu walking over.
He was wearing a perfectly ironed black coat, with a white shirt and black tie inside. Seeing everyone's attention on him, he smiled at everyone and said, "Today is the launch of Bunny and Tang Zhi's collaboration. I came specifically to take a look. Please continue with your work, no need to mind me."
Hearing his sexy voice again, Jian Yan's heart skipped a beat. She frowned slightly, wondering what was wrong with her lately?
There were many customers in the store, and although He Xiu wanted to ask if Jian Yan was comfortable with her work, several customers needed help choosing clothes, so he couldn't find the time to chat.
Jian Yan glanced in his direction and inadvertently noticed a girl standing outside the store. She was tall and thin, with a ponytail, and her clothes... Jian Yan pursed her lips, choosing a gentler word, plain.
Perhaps aware of her own incongruity with the fashion boutique, the girl remained outside, not daring to come in.
Jian Yan thought for a moment and walked towards her, "Hello, may I help you with something?"
The girl looked up at her, timidly adjusting her glasses, "No..."
Jian Yan's eyes moved, and she said again, "Today is the release of the collaboration between Teacher Tang Zhi and Bunny. Would you like to come in and take a look?" As she spoke, she pointed to the large poster outside the store, "Isn't it beautiful?"
The girl nodded, "Yes, it's very beautiful."
Looking at her without saying anything, the girl finally spoke after a while, "I... I want to buy an outfit, but I rarely visit malls..."
Jian Yan said, "That's okay, I can recommend some to you."
The girl continued, "But my budget is only eight thousand yuan."
Jian Yan smiled, "Eight thousand yuan can buy very nice clothes. This set I'm wearing doesn't cost more than eight thousand either."
The girl looked at her, a khaki-colored leather jacket, printed high-waist wide-leg pants, a white knitted sweater, and a pair of black leather shoes, "You look really good in it."
"You can too." Jian Yan said, leading her into the store and began recommending clothes, "Pink is a very popular color this year. This coat is a classic style, paired with fashionable pink, adding a touch of cuteness to its classic design."
The girl touched the fluffy coat, "Shang Ke wore this."
"Yes, you can pair it with this skirt, the lace pattern is cute and sexy, and the length is just right." As Jian Yan spoke, she also picked out a pair of brown high heels, "Do you wear high heels regularly?"
The girl shook her head, Jian Yan said, "It's okay, these have a low heel, you can try them."
The girl held the selected items and followed her to the fitting room. Jian Yan waited outside for five or six minutes, and when the girl came out, she nodded approvingly, "Not bad, take a look yourself."
She pushed the mirror toward her, the girl looked at herself in the mirror, stunned, then lowered her head, "The clothes are beautiful, but I don't suit such fashionable clothes."
Jian Yan said, "You feel it's off because your hairstyle and makeup don't match. Change your hairstyle and apply light makeup, and you'll look completely different. Let me fix your hair a bit."
As she spoke, she gently untied the girl's ponytail. The girl watched her in the mirror for a while, then said, "Actually, I don't dare talk to guides, especially those at Dream Wardrobe..."
Jian Yan laughed, "What's the big deal? The customer is always right."
The girl pursed her lips, "My parents say that girls who love beauty won't focus on studying, so they always bought me very old-fashioned clothes. It was okay during middle school since everyone wore uniforms, but after entering university, other students dress beautifully, and only I... I know everyone often talks behind my back, saying I'm outdated."
Jian Yan paused for a moment, then continued styling her hair, "I was the same. When I was young, my family was very poor, struggling to even eat, let alone buy clothes. Our school didn't enforce uniforms back then, so I was mocked by classmates for being old-fashioned starting from middle school."
The girl looked at her in surprise, seemingly finding it unexpected. Jian Yan smiled at her, "Can't tell, can you? Now that I can earn my own money, I can buy nice clothes."
"Ah, my money comes from the scholarship from school and the living expenses I saved. I heard that the new collection of Bunny and Teacher Tang Zhi launched today, so I specially came over."
Jian Yan roughly styled her hair and made her look in the mirror again, "How do you feel now? If you're not allergic to contact lenses, switching to contacts would be better, or choose a pair of more stylish glasses frames, which also look great."
"Yes, yes, it's really much better now!" The girl looked in the mirror curiously, seemingly rediscovering herself today.
Jian Yan told her, "Studying and wearing beautiful clothes are not contradictory. Abundant knowledge can give you confidence and strength, just like beautiful clothes."
Watching their direction, He Xiu smiled, raising the corner of his mouth.