Finally, standing in the middle of the court, Roger raised his arms, "Come on, let's do this together!"
At that moment, the people of Atlanta also raised their arms toward the direction of Roger from all around, echoing his movement. It was as if a savior had descended upon the earth.
The screen faded to black, and three simple words appeared: "One team, one city, one goal."
Last was the Reebok logo.
This commercial was very successful. The black-and-white imagery, the rousing shout, coupled with grandiose music—each viewing could stir up emotions, creating a considerable stir in Atlanta.
Reebok even turned the last shot of the commercial, which featured Roger surrounded by people like a messiah, into a gigantic poster displayed throughout Atlanta's large billboards.
From the advertising to T-shirts and posters, Reebok created an atmosphere where "the whole city was tied to Roger."
They made every Atlantan believe that Roger was their most trustworthy person!
