Aaron wiped his hands on a napkin, the last bit of breakfast now gone as the sun hung high in the midday sky. His friends—Ron, Will, Oliver, and Liam—sat around the terrace table, their plates empty, and coffee cups still steaming. The relaxed, easygoing conversation of the morning shifted now to the matter at hand: how to launch their media company.
"Alright," Aaron started, leaning back in his chair. "We've talked about social media, building a brand identity, and getting some buzz. But we all know this business won't run on marketing alone. We've got to secure partnerships, find real talent, and bring in the heavy hitters if we want to make noise in the entertainment industry."
