The morning sun cast a golden hue over Los Angeles as Aaron stood in the center of Sanders Media's bustling office. The energy was electric, a tangible hum of anticipation crackling through the air. Today marked the official start of production for their first project—the docuseries Rising Echoes, a raw, behind-the-scenes look at unsigned artists fighting to break into the music industry. It was a gamble, but one that could cement their reputation as tastemakers. Aaron glanced at the clock: 8:30 AM. The crew would arrive any minute.
Across the room, Ron leaned against a desk, nursing a coffee as he scrolled through a spreadsheet on his tablet. His usual laid-back demeanor was sharpened by focus. "Jessica finalized the budget last night," he said, catching Aaron's eye. "We're locked in at $500k for the first season. Lean, but doable."
"As long as we stick to the plan," Aaron replied, though his mind raced. Lean meant no room for error.