Chereads / I Become A Noble in England / Chapter 411 - Chapter 410 Selling Primark

Chapter 411 - Chapter 410 Selling Primark

Jenny Booth just came out of the bathroom and saw Barron smiling at her outside.

"Why, are you waiting for me here?"

While talking to Barron, Jenny leaned over the wall and looked out. The others were still sitting in the living room and talking.

"No?"

Barron raised his hand and dropped it...

There was a light "pop" sound, which made Jenny almost scream. She quickly covered her mouth and glared at Barron:

"Aren't you afraid that they will find out?"

"Weren't you very courageous when you teased me just now?"

When he said this, Jenny couldn't help but glance over his pants and a smile appeared on her face...

But it was obvious that Barron was not going to let her go so easily. He took Jenny's hand and took her to the bar.

The decorations in the room blocked his view along the way, so he was not seen by the three people who were chatting.

"What are you going to do?"

Although Jenny was very bold in private, at this moment, she was really afraid of being discovered by others, so she lowered her voice and almost just expressed this sentence with her mouth.

"Of course I want you to be responsible for what happened just now..."

As he spoke, Barron pressed Jenny's shoulders with both hands, made her kneel on the carpet, and then pulled down the zipper...

"Hmm…"

Although the sound of high heels stepping on the carpet was very light, Barron still heard it keenly.

He picked up the bottle of wine on the table...

"What are you doing here, honey?"

It was Bonnie. She saw Barron standing behind the bar, took two steps closer and asked.

"Come and have a drink, I found the Earl's treasure..."

Seeing Bonnie's slightly puzzled expression, Barron said,

"Actually, I was thinking about other things, business..."

Even as he spoke, he could clearly feel Jenny Booth's nervousness under the bar...she almost stopped.

"It's okay, baby, I'll be there in a minute."

"Okay, honey, I'm going to go to the bathroom first... I wonder if Jenny is still in there."

As he watched his girlfriend turn around and walk toward the bathroom, Barron leaned forward, completely ignoring Jenny's struggles...

"Ugh...you want to suffocate me to death?"

Jenny took a deep breath and said angrily.

Just now, her back was pressed tightly against the bar, and she was almost choked by the injection of positive energy.

"Okay, baby, I have to go first, you clean up..."

Seeing Barron return to his seat and turn away, Jenny couldn't help but curse fiercely:

"You bastard!"

"What did Yanai Zheng say?"

"Mr. Yanai Zheng is also quite interested in acquiring the Primark clothing chain. After all, the core brand of Fast Retailing Group, Uniqlo, is mainly focused on promoting overseas markets. They have already opened two branches in England. If Primark can be merged, it will greatly promote the development of Fast Retailing Group in Europe..."

On the other side of the phone, the person talking to Barron was Finn Hudson, CEO of Global Industrial Investment (GII) Fund.

He is currently in Japan to persuade Fast Retailing to acquire Primark, the cheap clothing brand under Argos Retail Group.

Originally, the GII Fund's investments were quite targeted. For example, they invested in Uniqlo's parent company, Japan's Fast Retailing Group, not only because of the company's future growth, but also because Barron's Argos Retail Group already owned clothing brands.

However, initially, Barron wanted to use Primark to acquire Uniqlo, but after careful consideration, he did not completely acquire Fast Retailing Group. Instead, he made GII Fund the controlling shareholder with a 65% stake, and continued to hand over the operation of the group to the Yanai Zheng family.

Argos Retail Group is now focusing its main efforts on increasing outlets in Europe and vigorously developing online sales; in addition, DS Capital also owns a luxury brand such as Gucci Group.

So it would not be appropriate to continue holding such a cheap clothing brand as Primark, so they planned to push Fast Retailing Group to acquire the Primark clothing chain.

Objectively speaking, the acquisition of Primark is indeed beneficial to Fast Retailing Group.

Currently, Primark has opened more than 400 branches across Europe. In addition to the UK and Ireland, it has entered countries such as France and Germany on the European continent, and even opened branches in Spain, the "home nest" of Inditex, the parent company of fast fashion giant ZARA.

After acquiring Primark, Fast Retailing will have a relatively complete sales network in Europe, which will also be able to help the Uniqlo brand enter this market. In that case, there will be Uniqlo in the fast fashion category and Primark in the cheap clothing category, and Fast Retailing's product line will be more complete.

In terms of online sales, Argos Retail Group will become a shareholder of Fast Retailing Group, and they can also use the Argos.com channel to sell their products to a wider market.

According to the survey, the top three products purchased online by European users are clothing and shoes, electronic products and small appliances, and books and groceries.

Among these products, except for books, Argos Retail Group's own brands are all involved, and their partner brands have covered almost all online shopping categories.

The addition of Fast Retailing Group will also be a powerful supplement to the product categories on Argos.com.

Next, Fast Retailing will negotiate with Argos Retail Group to evaluate the valuation of the Primark clothing chain and then acquire it through an additional share issuance.

As a result, the shares of Fast Retailing Group held by the Yanai Zheng family will inevitably be diluted, while the total shares of Fast Retailing Group held by the GII Fund controlled by Baron and the Argos Retail Group will increase their shareholding ratio.

But this is no longer unacceptable to the Yanai Zheng family, because GII Fund's current shareholding in Fast Retailing Group has reached 65%, which is much higher than their family's shareholding ratio. Even if their shareholding continues to be diluted, the situation they face will not be much different from now.

The key lies in whether the other party can guarantee their operation of the group. In this regard, Finn Hudson has made a guarantee to Zheng Yanai on behalf of the GII Fund.

"I heard that Manchester United will still be touring Asia this year?"

"Yes, they will soon go to China as the beginning of their Asian trip..."

The sun was shining brightly today, so Barron didn't wear formal clothes as usual. Instead, he wore casual beach pants and sat on a lounge chair basking in the sun.

The person chatting with him next to him was the owner of Chelsea Club, the Russian billionaire Abramovich.

At this time, they were on Abramovich's super yacht named "Charming Ocean". In the swimming pool on the deck below the two of them, Abramovich's current girlfriend Dasha Zhukova and Barron's girlfriend Bonnie were also having a good chat.

Unfortunately, Manchester United still missed the Premier League title this year, and the Premier League title was won by Chelsea, owned by Abramovich, who is next to him - this was also the first Premier League title won by Abramovich after he bought Chelsea.

As we all know, Abramovich owns many super yachts. The most well-known "Eclipse" has not yet appeared and will not be built until 2010.

To celebrate Chelsea's title win, Abramovich generously lent the Compass superyacht, which he bought from a Saudi businessman for 270 million pounds last year, to two players who helped the team win the championship - Terry and Lampard, so that they can enjoy it to their heart's content for two weeks.