The endorsement system of these luxury goods is very complicated...
Of course, Hermès needs no mention. This brand has always adhered to the principle of not establishing spokespersons.
As for other brands, generally speaking, the endorsement system will have spokespersons, image ambassadors, brand friends, etc.
Among these, the brand spokesperson has the closest relationship with the brand. The spokesperson is closely related to the brand's image, tone, market and target population.
In most cases, the image of the brand spokesperson will appear in brand advertisements and major events accordingly.
Brand spokespersons are divided into regional and product content types. Generally speaking, taking China as an example, global spokesperson > Asia-Pacific spokesperson > China spokesperson; and full-line product spokesperson > designated product line spokesperson > designated product series spokesperson > product spokesperson.
In most cases, brand ambassadors and brand spokespersons each have their own responsibilities. They use their own social influence and personal charm to carry out relevant promotional work for the brand in different regions.
Brand ambassadors also include titles such as brand promotion ambassador and brand image ambassador, and this needs to be distinguished based on the content of the cooperation between the brand and the celebrity.
Generally speaking, the status of a brand spokesperson in a brand is definitely higher than that of a brand ambassador.
As for brand friends, it is the simplest stage of cooperation between celebrities and brands, and it is entry-level.
In most cases, celebrities with the title of brand friends will carry the brand's products to various promotional activities. Brands achieve brand exposure through the celebrity's own influence, and celebrities also use the brand halo to increase their popularity. This is a mutually beneficial form of cooperation for both parties.
Among these, only the brand spokesperson needs the brand to pay for the endorsement fee, and the brand will produce hard advertisements, customized products, etc. for him.
Although brand ambassadors do not receive any endorsement fees, the brand will customize products for them and they will attend brand events to increase their popularity.
As for brand friends, they can bring the brand's products to promotional events. Well, as the name suggests, the two parties are just "friends".
At this stage, there are no spokespersons for top luxury brands in mainland China, including the six blue bloods and eight red bloods.
At this time, Hong Kong and Taiwan celebrities still suppressed mainland celebrities, and top luxury brands would only choose Hong Kong and Taiwan celebrities as spokespeople in China.
For example, the earliest one was Takeshi Kaneshiro who endorsed Prada men's wear in 1998...
After that, she became the spokesperson for Chanel in Asia in 2000... However, some Hong Kong socialites disliked her "hot girl" image on stage, and she was replaced after only five months due to strong protests.
In 2001, Dior signed two Hong Kong divas as spokespeople, Anita Mui and Kelly Chen.
These are the spokespeople in China that all the blue-blooded and red-blooded luxury brands have chosen before. They are all Hong Kong and Taiwan stars, and their number is very small. The brands are very cautious in choosing these spokespeople. The fact that Coco, who was extremely popular at the time, was later replaced is another example.
As for mainland celebrities, at this time, let alone spokespersons and brand ambassadors, there is not even a brand friend. Therefore, if Fan Bingbing can get the cooperation of a top blue-blooded luxury brand like Gucci, even if it is a brand friend, it will be unique in the mainland at this time...
This is also very important for confirming her fashion status among mainland stars.
Speaking of which, Fan Bingbing herself has potential in this area. In Barron's previous life, she was also favored by those international brands. She was later called the "Queen of the Red Carpet", and her various looks on the red carpet were also extremely classic.
Here, Barron also took Fan Bingbing to visit Devonshire International School, which is built near the Munger base in the Prairie Province.
This school currently has more than 200 students, and these students are of all races.
Most of the students are orphans from countries including Asia, the Middle East and Eastern Europe - they were investigated and adopted by the Devonshire Charity Foundation.
Most of the teachers in the school were hired from England at high salaries.
The students of this school will receive relevant "gratitude education" - the great Duke of Devonshire saved and raised them, and people should know how to be grateful...
Therefore, when the students were organized and saw the "benefactor", the Duke of Devonshire, who they had seen many times in photos and video materials before, come to visit them with a lot of snacks, books and school supplies, all the children were very excited...
The Duke in front of me is not only very kind, but also young and handsome, and the lady who came with him is also so beautiful...
When facing these children, Barron also encouraged them to study hard, and he also made a promise: every year he would select a certain number of children with excellent academic performance and take them to England or other countries to travel. For particularly outstanding children, he would also bring them to England to continue their studies, and he would be responsible for all expenses.
After hearing this promise, all the children showed anticipation in their eyes, and their gazes became more determined.
After returning to Loti, Barron met again with the CEO of West Africa Group, Erno Duran, and then prepared to leave and return to London.
During the meeting with Enault Duran, Barron mainly discussed the development of Golden Africa Real Estate Company. He said that the company would start accumulating land not only in the capital, Loti, but also in other cities with potential.
In addition, there is the exploitation of the Kolo offshore oil field. Barron hopes that through oil exploitation, not only can he obtain huge profits for the Kolo government, the West African Group and the British Oil and Gas Investment Company, but he also hopes to develop the oil-related industries in Kolo. Oil workers are usually middle- and high-income earners in most countries, but in Kolo, they are definitely high-income earners among the general public.
Through the development of oil-related industries, he hopes to bring more "oil workers" to Colo.
In fact, Kolo is doing the same thing now. In the contractor contract for oil exploration and related projects signed with CNOOC Oilfield Services, requirements have been put forward on the proportion of local workers employed.
In this way, through cooperation with the other party, a considerable number of local oil technical workers can be trained, thus laying the foundation for Kolo Oil Company to build its own drilling platform.
This can be considered as Kolo's version of "market for technology".
In addition, Barron also suggested that Kolo Oil could sign some smart and motivated young people from the country and cooperate with Chinese universities such as China University of Petroleum to carry out targeted commissioned training. When these people return to China after completing their studies, they will become the backbone of Kolo Oil's industry.
After this conversation, the next day, Barron and his party boarded the Devonshire and prepared to return home.
Before returning to London, the Devonshire first landed at Dubai Airport. Here, Fan Bingbing, with a reluctant look on his face, said goodbye to Barron, accompanied by the entourage arranged by Barron, and then took a civil aviation flight to China.
Next, the Devonshire took off again - destination, London.