In 2003, China's per capita GDP reached US$1,000, and the consumption structure began to change. From that time on, China truly kicked off the consumption of luxury goods, and luxury goods entered a stage of rapid growth.
In 2004, that is, last year, China promulgated the "Administrative Measures for Foreign Investment in Commercial Fields" to open up the commercial market to foreign companies. This is a milestone document for the promotion of luxury goods. It has actively promoted large-scale investment by international luxury goods in China, and internationally owned luxury stores have sprung up like mushrooms after a rain.
But up to now, Gucci Group's layout in China has fallen far behind its competitors, which is something Baron does not want to see.
"We are already in talks with Shanghai Mall and will open our first Gucci flagship store in China in Shanghai this year..."
Hearing De Sol's words, Barron shook his head:
"That's not enough. We not only want to open a flagship store in Shanghai, but also in the most developed cities including Beijing, Shanghai, Guangzhou and Shenzhen..."
He said seriously:
"The luxury goods market in China has huge potential, and even now, its development has produced a large number of wealthy people. You know, there are too many Chinese people. Even a small proportion will be a large number under this huge base, and many of these wealthy people are concentrated in those core cities."
"We will conduct research on this, Your Highness, and after obtaining accurate data, we will formulate a plan for opening stores in China."
In response to De Sole's answer, Barron said:
"We need to look to the future, which first requires us to increase the popularity of the Gucci brand in China. As a top luxury brand, we cannot fall behind brands like LV, Chanel and Hermès. When Chinese people talk about luxury goods, they think of Gucci first, not other brands. Gucci must represent the top and most luxurious choice!"
To achieve this goal, it is natural to strengthen the marketing of the Gucci brand in China...
Barron's request is that the Gucci Group increase its investment in China, not just in print and television media. In the most popular urban dramas, the products that appear as top luxury goods must be Gucci products.
Why are luxury goods so expensive? Quality and design are important, but not the most important thing. In fact, the quality of many luxury brand shoes, clothes and bags may even be worse than some knockoffs...
Most wealthy people are willing to pay high prices for luxury goods because they value the emotional value that luxury goods can bring to them.
When most people know that this brand is super expensive and only the richest people can afford it, you will have the greatest sense of satisfaction when you buy this brand and show it to others, which comes from the envious eyes of others.
If almost no one knows about this brand, no matter how expensive it is, you won't get the kind of envious looks after showing off after buying it…
To put it bluntly, brands like Gucci, Chanel and Hermès mainly target people who want to show off their wealth.
Top wealthy people like Barron, Bill Gates, and Buffett don't need to rely on these to reflect their status...
When have you ever seen Bill Gates, Buffett and others wearing luxury brand clothing? They are already on another level.
If Barron was not the boss of Gucci Group, he would never wear these luxury goods. His previous clothes were mostly custom-made and would never have brand logos on them.
Therefore, if Gucci wants to become the favorite of those who want to "show off their wealth", then first of all, it must be well-known enough. When most people in China have the concept that Gucci is the top luxury product, then no matter how expensive it is, there will be people rushing to buy it.
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In addition to discussing the Gucci Group, Barron also took a few days in Florence to accompany Rebecca and her daughter and Catherine Hall - uh, now she should be called Catherine Neville, because before coming to Italy, Catherine had changed back to her married name - to travel around here.
I have to say that although there is not much of a modern city feeling here, it is also very suitable for tourism - after all, traveling itself is to experience a living environment that is different from your usual one.
Speaking of which, Barron was originally only going to bring Rebecca and her daughter this time, and Catherine's joining was just an accident.
To Rebecca and the others, Barron introduced Catherine as his friend of many years, which was not wrong.
But Catherine was surprised when she saw Rebecca, especially the little girl she was holding.
Barron had done a good job of keeping this a secret, and it was only then that Catherine found out that this guy already had a child...
However, thinking about the baby in her belly and her current situation, she could only convince herself to accept it.
Maybe because she was about to become a mother, Catherine was very fond of little Jennifer.
Jennifer is almost one year old now. She has blonde hair and blue eyes, and looks like a little angel. She is very lovable at this age.
Seeing Jennifer's appearance, Catherine sometimes couldn't help but imagine whether her child would be a boy or a girl...
However, generally speaking, the gender of the fetus can only be determined through B-ultrasound after it is more than five months old, so Catherine can only stay at the guessing stage now.
After finishing their trip in Italy, Barron and his party first went to France.
The inheritance that Lady Emma left to Barron included a French estate located in southern France with a pleasant climate.
After coming here, Catherine fell in love with the environment here.
In addition to the servants who take care of her daily life and the relevant medical team, Barron also hired bodyguards for her to protect her safety. It can be said that everything is arranged properly.
And this place is not far from London. With his own private jet, Barron can come to visit easily.
In fact, Catherine is only two months pregnant now, so it is not too obvious yet. In this season, wrapped in layers of clothes, it is almost impossible to tell that she is pregnant.
Therefore, in the first two or three months, she didn't have to live here all the time, and she could still go back to London frequently. But after her belly grew bigger, she needed to be more careful.
The main purpose of coming here this time is to let Catherine experience the living environment here and see if she can adapt to it.
According to her, when she has to live here permanently after a period of time, her family will come to take care of her from time to time.
After leaving Catherine at his estate in southern France, Barron took Rebecca and her daughter on the Devonshire to their next stop, Los Angeles.