Chereads / I Become A Noble in England / Chapter 93 - Chapter 92: The Background of Nobility

Chapter 93 - Chapter 92: The Background of Nobility

After Barron met Cameron and returned to the hotel room, he saw Chris had gotten up and was sitting in front of the makeup mirror combing her hair.

"Do you need my help, ma'am?"

Barron walked over with a smile and spoke in a deliberately provocative tone.

However, what greeted him was an elegant...eye roll from the Viscountess.

"I told you not to be so rough every time, Barron!"

Still looking a little angry, Chris opened the hand that Barron extended to her:

"My clothes are all torn. If this continues, I won't see you again."

"Don't be angry, baby, I'll ask someone to buy you some later..."

Barron looked at the pieces of cloth that the Viscountess had thrown into the trash can...especially the pieces of stockings and the small purple hollowed-out piece of cloth...

Barron caught this scene, and his eyes inevitably fell on the Viscountess - so, she didn't have any...

"Hurry up then, I'm going to go back and pack up, Ian will be back tomorrow."

Viscount Bute went back to his family in Scotland for some business these two days, and Chris did not go with him, which gave Barron the opportunity to deepen his "friendship" with her.

Hearing the Viscountess's words, Barron smiled:

"If that's the case, then let's cherish our time today..."

"You, why do you still want to... stop tearing it!"

Amid the Viscountess's exclamation, a "hiss" sound was heard in the room, and then...

At this time, less than a hundred meters away from the Devonshire Luxury Hotel, a street-side store was being renovated.

The architecture of this store also has the style of the Virgin Mary period, and above the shiny glass door at the entrance is hung its sign - Duchy Selected Market.

This Duke's Selection supermarket will be the first high-end supermarket under Devonshire Ecological Agriculture Company.

Duchy Selected Market (DSM) mainly sells natural organic food. The most important products come from the pure natural organic food produced by the ecological farm of Devonshire Ecological Agriculture Company and its affiliated factories.

In addition, we will screen products from other brands based on extremely strict standards to meet more customer needs.

DSM is positioned to serve high-end customers, so its first store was chosen to be located in the wealthy area of ​​Chelsea. Next, it will open new stores throughout London, including Kensington, Mayfair and other wealthy areas.

The head of DSM is Corian Hawke, who was hired from Waitrose and has many years of experience in running high-end supermarkets. This supermarket chain is a well-known high-end brand in the UK and has previously supplied goods to the royal family.

According to the latest survey data, America's organic product market is currently the largest and most mature in the world.

The United States accounts for 40% of the global organic market, Germany accounts for 14%, France accounts for 8%, and the United Kingdom accounts for only 4%, which is about the same as Switzerland...

In the future, people in developed countries around the world, especially high-end customers with higher spending power, will pay more and more attention to natural and organic food. This will also be a market with great development potential.

Therefore, owning Devonshire Ecological Agriculture Company, Barron decided to enter the field of high-end food supermarkets, while also providing sales terminals for his own ecological organic farm to obtain higher profits.

"Duke's Selection" is DSM's own brand, which will pursue the highest quality and ensure a high-end image.

At the same time, in terms of DSM's shareholding, Devonshire Ecological Agriculture holds a 60% stake and is responsible for the daily operation of the supermarket and the supply of products; DS Asset Management invested 15 million pounds and holds a 40% stake.

The funds will be used to open new DSM stores and build a temperature-controlled logistics warehouse in London to provide warehousing and distribution for DSM stores in London.

It is also worth mentioning that DSM is a high-end membership supermarket. Currently, its first store in Chelsea will provide home delivery services to its member customers, all it takes is a phone call.

Of course, the delivery is mainly to the Chelsea area. If you are in other areas, it is not impossible, but the delivery fee will be very high - this is often not a big problem for those wealthy people.

"In two weeks at most, our Devonshire Hotel will be able to open for business, and the Cavendish Hotel in Soho will be vacant. According to your arrangement, it will be demolished and a 35-story Cavendish building will be built on the site. The construction period is expected to be 6-7 months. After completion, we will use 15 floors to open a new four-star Cavendish Hotel."

Rob Pike, general manager of the Cavendish Hotel Group, reports to Barron on the hotel group's plans.

The land where the Cavendish Hotel in Soho is located has been purchased by DS Asset Management, and a new building will be built on the original site after the hotel building is demolished.

In the next two years, in addition to the Devonshire luxury hotel, two new Cavendish hotels will open in Soho and King's Cross respectively.

But apart from this, Cavendish Hotel Group will continue to take other actions...

"After the opening of the Devonshire Hotel, our main task will be to renovate the Callan Castle in the Scottish Highlands and turn it into a castle hotel, which will be open to tourists."

In addition to Chatsworth House, the Devonshire family also owns two other castles and estates, located in Scotland and Ireland.

The ancient castle in Scotland is Callan Castle, which is located on a cliff in the Scottish Highlands and has magnificent scenery.

It's just that because the Devonshire family didn't pay much attention to that place before, Callan Castle has been maintained and is only occasionally used as a residence for the family to visit Scotland.

Now Barron is preparing to develop that place. Callan Castle has a scenery that is completely different from Chatsworth House. The most important thing is that Callan Castle is very close to the city. From the top of the castle, you can overlook the nearby city of Callan, so it is very suitable for developing tourism and hotel industries.

For this reason, the Cavendish Hotel Group plans to use the funds obtained from the sale of the Soho property to DS Capital to lease part of Cullan Castle from the Chatsworth Charitable Trust, and carry out an overall renovation to develop it into a very stylish hotel - Devonshire Castle Hotel.

What can be said to be the most valuable thing for a noble family, especially a ducal family?

It's not their industries and properties, but the historical heritage of this noble family. With these, it will naturally become a very high-end brand. These aristocratic histories that have lasted for hundreds of years are the most favorite stories of those customers!

Of course, the premise is that you need to have enough funds for promotion so that everyone can accept your stories and pay for them.