In fact, in addition to accumulating experience in program production for Summit Media, the biggest role of the program "Traitor" is to promote Chatsworth Manor and the Werewolf game.
Of course, in addition to this, like many variety shows, various sponsors are also needed to cover the cost of program production - it is expected that there will be 12 episodes, and the prize money of the program plus the production costs will exceed 15 million pounds. This is only an estimated amount. It is very likely that additional funds will be needed during the production process.
For this first show, Summit Media's lowest expectation is that it should not lose money as a training for the entire team.
After all, at that time, Summit Media was just a "newcomer" and had no outstanding works to show for it, so sponsors would often not take the risk of offering too high a sponsorship.
Just like the first sponsor they have finalized at this time - Infiniti, the other party will only provide the corresponding vehicles for use in the program, and requires that their new SUV be given a close-up in the program.
However, according to Barron's requirements, the sponsorship contract signed between Summit Media and Infiniti is also extremely flexible.
After the subsequent programs are broadcast, Infiniti will pay the sponsorship fee according to the program's ratings. If the average ratings of the program can exceed 40%, then Infiniti will provide the highest sponsorship fee - 25 million pounds!
This also means that among the people who watch TV programs in the same time period, nearly half of them are watching the reality show "Traitor", which is very difficult, because this rating is often the ratings champion of the whole year.
However, as long as the ratings can exceed 25%, the sponsorship fee they provide can reach 15 million pounds. This sponsorship can almost cover the production cost of the show "Traitor".
But correspondingly, at those times, more shots of Infiniti's new SUV need to be given in the program...
"In addition to vehicle sponsorship, we also need to contact other sponsors as soon as possible..."
Each episode of "Traitor" will have game tasks. The contestants need to win the final accumulated bonus through the games. And each game can have a title sponsor announced by the host.
One of the details is that the price of sponsorship for the game segments that are initially broadcast may be relatively low, but as the program is broadcast, if the ratings continue to rise, then the subsequent sponsorship fees will increase significantly - after all, the sponsored content provided can be added to the upcoming program at any time through post-editing.
Therefore, the most crucial point is that the program "Traitor" must be good enough to get high ratings, so that the final profits will be higher.
And once the first season of "Traitor" is successful, it will be very easy to attract investment for the subsequent program, and the sponsorship amount will continue to increase. This is the powerful money-making ability of a hit series of variety shows.
At that time, Summit Media did not have many employees, and the manager Fergal was responsible for the negotiations with ITV and the investment and operation of the program.
As the company's planning director, Bonnie is not only responsible for the production of the "Renegade" reality show, but will also serve as the host of the show and control the direction of the show.
For this kind of reality show, what the audience likes to watch most are the "dramatic" plots. The more fiercely the contestants fight each other, the more the audience likes to watch it.
When the 22 contestants for the show were initially selected, this point was taken into consideration based on their respective personalities. Although it is impossible for this show to give them a "script" to perform, some directions can still be controlled through some game groupings and the setting of game links, which will test Bonnie's ability to control.
Currently, Chatsworth House has prepared 30 rooms for Summit Media, which will be provided for the players to stay in and serve as their daily activity area.
In addition, we have specially recruited personnel to customize the props needed for the game session, which will also be set up near Chatsworth House.
It can be said that when Barron first provided the script for the reality show "The Traitors" to Summit Media, he had already written the content of the entire show in detail in the script based on the British version of "The traitors" that he had watched in his previous life. Therefore, they were able to complete the recording of the variety show step by step according to this plan. They only needed to control the direction of the contestants.
It even includes which professions and personalities the contestants should choose, which roles the contestants are needed to play, how many good-looking contestants are included, and which ones may be paired with each other by the audience. All of these are noted.
The selection of players is basically carried out in accordance with his requirements.
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During his last meeting with the Crown Prince, Baron mentioned that his DS Capital was planning to set up a private equity fund.
In fact, Barron had already had this idea when he first started investing in securities, but he didn't have any "achievements" to show for it at the time. Therefore, the private equity fund plan was not implemented until he completed two impressive investment operations.
Although Barron himself does not have the qualifications required of a fund manager, Daisy does. Therefore, this private equity fund called Mars will appoint Daisy as the head of the fund. In fact, Daisy is mainly the executor of Barron's investment strategy. After these investments by DS Capital, Daisy has basically agreed with Barron's "genius".
Mars Fund will use Barclays Bank as the custodian of the fund. All funds of the fund will be transferred to the custodial account specially set up by Barclays Bank. DS Capital cannot transfer these funds at will, but needs to operate through the fund supervision of Barclays Bank - this is also necessary to give investors a greater sense of security.
Also because Baron had the idea of establishing a private equity fund a long time ago, he did not deliberately conceal some of DS Capital's achievements in the securities market. If the short selling of AirGate stock can only be said to be a risky operation with small funds, then the performance on London copper can be described as a textbook-like beautiful operation.
Therefore, after the Mars Fund completed the establishment procedures, His Royal Highness the Crown Prince visited DS Capital again with his investment consultant and decided to invest 10 million pounds in this private equity fund. Of course, according to what Barron had promised him, the investment agreement signed between DS Capital and the Crown Prince included a capital preservation clause. Therefore, the worst outcome for the Crown Prince's funds would be not making any money, but not incurring any losses.
This is also the reason why he dared to put out 10 million pounds to join the Mars Fund for the first time.
Of course, Barron is not a sucker. The reason why he is willing to give the crown prince such a bottom-line clause is not only because he is confident in his own operations, but also because the "advertising effect" of the crown prince joining the Mars Fund cannot be ignored.
It was also after the Prince of Wales became involved in the Mars Fund, and after Barron promoted the Mars Fund and held several cocktail parties specifically for London's upper class, that the Mars Fund quickly raised 50 million pounds in funds.
Among them, nobles or wealthy businessmen who have cooperative relations with Baron, such as Viscount Bute, have participated to varying degrees. Even the Duke of Westminster has invested 10 million pounds in the Mars Fund.