In Fang You's memory, in the world of the past, the craze for mass messaging festive wishes generally existed at two key points:
One was when cellphones had just become widespread, and everyone was keen on sending mass text messages; as long as they had someone's phone number, they would send a pre-written festive message. The other spike in popularity came with the advent of smartphones, when everyone started using WeChat, and the older generation liked to bombard their friends with mass messages.
However, as time progressed and society advanced, many had come to realise that mass messaging was a meaningless act.
The people who love you don't need such greetings, and it's pointless to send them to those who don't care about you, so gradually, this practice of mass-messaging festive wishes started to become resisted by many.
