Song Yanxi always felt that Chen Pingsheng's investment in TV dramas was unreliable.
Entertainment industry, in her view, belonged to the high-end cultural industry.
They were typical lower-class civilians starting a business.
They didn't have much money, so investing quietly five million yuan into the entertainment industry, let alone making money, was scary enough because of the high risk involved.
The issue was so big that she had even forgotten her man had never managed the money from the fruit store.
Where did he get those millions?
"Honey, how did you suddenly think of investing in a TV drama?"
While the couple was at home helping Little An'an with her homework, she was still at the stage where one plus one equals two.
Two plus two equals four or five, she still had to count on her fingers, which was quite embarrassing.
"The main reason is seeing Liying working so hard, it's not suitable for her to always play a maid."
"Just because of that?"
Song Yanxi stared at him with skeptical eyes, as if he wouldn't be allowed to sleep in their bed if he couldn't explain this clearly.
"Of course not just because of that."
Chen Pingsheng explained, "You see, there's a new app called Didi for calling cabs online, and Mr. Ma from Hangcheng invested in a fast one; these companies, not even a few months old, are each valued at almost ten billion, and as Mr. Ma says, traffic is business."
"We can't compare with them, but we can learn. Look at the movie stars in the entertainment industry, aren't all of them high-profile?"
"Every one of them acts like they're worth billions, but look at last year, our domestic movie market's total box office was only 17 billion."
"This figure, do you know what it means? It means the annual total box office revenue of the film industry in the entertainment industry doesn't even match some Internet companies that started just a few years ago. With such a big market, how can those so-called big stars afford to be so high-profile?"
Umm... he digressed so much that Song Yanxi seemed to have not caught up.
And again with Mr. Ma and the total box office of movies in the entertainment industry.
Actually, Chen Pingsheng just wanted to convey two points, one is the current trend of the era.
Mobile Internet.
And the second, the entertainment industry itself isn't that profitable.
A total box office of 17 billion, taking out what goes to theaters, only about six to seven billion really ends up in the hands of movie companies.
It seems like a lot, but remember, this is national data.
How many movie companies and stars in the country are sharing this money.
To be not at all exaggerated, this amount is nothing to the genuine big capitals like those of Mr. Ma's.
It's barely a plaything.
Not even worth a serious glance.
Even so, why are there still so many people flocking to invest in the entertainment industry?
There are mainly two reasons.
First, there are really a lot of beauties in the entertainment industry.
To put it plainly, it's no exaggeration to say they're everywhere.
Secondly, it's because this circle controls traffic.
Which is the public's attention.
He doesn't look at the beauties, he looks at this public attention.
Chen Pingsheng boldly explained, "Wife, don't think five million seems like a lot, but if our family manages to promote a second-tier star, or even think further, if Liying eventually becomes a top-tier star, won't our family's fruit store just fire up wherever it opens?"
"Loads of people will rush to give us money to open stores."
This wasn't a joke, it was indeed a possibility.
Although it sounded like daydreaming, what if it actually happened?
Song Yanxi got excited, took a quick shower, and then bent over to straighten the quilt on the bed.
That slender waist, that perky buttocks.
She must work hard.
Next door, Zhao Liying was still unaware that she had been chosen for the lead role, dreaming about when she could be the main character.
...
The next day, when she arrived at the set.
Yang Jiancheng specifically told her that he was ready to be a real director, his first personally invested TV drama.
Moreover, they had planned to cast her as the lead.
Zhao Liying was both excited and happy, yet she also felt a bit uneasy.
"Director Yang, why did you choose me for the lead role?"
It was her first time in life, so its importance was self-evident.
Yang Jiancheng smiled and said, "Turns out you didn't know yet, I thought he had already told you. Pingsheng invested five million and specifically requested you for the lead role, aside from you, he recognizes no one else."
"Ah?"
Zhao Liying seemed somewhat incredulous.
When she first met Chen Pingsheng, she just felt that he was like her—both strugglers in Beijing.
They worked hard to make a living in Capital City.
To save more for moving costs, she was willing to do the work of three people alone.
Neither wind nor rain could stop his steps in earning money.
Later, he opened a fruit shop, his first time being a boss.
She could feel his emotions that night.
It was a mixed feeling of sourness and excitement.
Eventually, he had achieved success as he had wished.
Now, he could even afford to spend millions to help her, a neighbor and friend, realize her dreams in life.
In her view, this was not just about making money.
Even more, it was about truly helping her.
How could she not be grateful? She could remember this favor for a lifetime.
...
Returning to the newly rented office.
The door now bore the conspicuous sign of Tengsheng Fruit, but the emptiness inside gave off the impression of having money but nowhere to spend it.
His five fruit stores, counting partners like Liu Jing and Chen Hao.
In total, there were not even fifty people.
Now setting up such an office that accommodated a hundred people felt a bit awkward.
Chen Pingsheng had no money left at all.
The second store was expected to start a recharge promotion on May 1, and the other three stores around that time in May.
At that time, he could rake in substantial sums again.
For now, it was time to talk collaboration with wholesalers like Old Guo.
That included unified purchasing and sales.
Further reducing the purchase price and establishing his own large-scale fruit cold storage.
Tying the five stores entirely to the headquarters for operations.
They planned to build more than one cold storage in the future, this one was exclusively for the Beixin'an area.
The first cold storage target investment was one million.
It could accommodate the sales volume of fruits for a week for the five stores.
That would be completely sufficient.
The money needed for this didn't have to come from him, as Song Yanxi herself always had access to over a million in cash flow.
She could just take out a part to invest.
The construction of the cold storage began on April 3, when they chose the site and officially started the construction.
Moreover, to complement the use of the cold storage.
Chen Pingsheng also proposed buying a 280,000 yuan Dongfeng van of 9.6 meters, an extra-large size.
In the future, they only needed this truck for purchasing.
First unified transport to their own cold storage, then distribution from the warehouse to the stores.
The benefits of doing so were clear, firstly, it could lower the purchase cost.
Secondly, it reduced labor costs and improved efficiency.
After completing this step, Song Yanxi's cash flow wasn't much either.
And their fruit supermarket had utterly shifted from fighting alone to chain operation.