"Pitch Brawl! Violence at Sporting Lisbon training involves Ronaldo and another player with 'en' in his Chinese pinyin name!" was a headline that exploded onto the scene.
Fans saw this and thought, oh my God! That's Ronaldo and Deng Kai fighting!
Look at this, it's the traffic from the European finals.
This is the superiority of the Bayern route.
As long as you can make it to the semifinals, this route won't fail.
Making it to the finals, this route becomes slightly profitable.
If they win the championship, this route will be hugely profitable.
Bayern has been profiting in this way for three years, which is why they could stand with or even surpass teams from the big leagues like Juventus, AC Milan, Inter Milan, Real Madrid, Manchester United, Arsenal, Barcelona, Fiorentina, Lazio, Napoli, Liverpool, Newcastle United, coming from the Bundesliga, a "top league on the fringe."
Of course, the media wouldn't totally make things up.
