In April 1985, Coca-Cola launched their brand-new product, New Coke, in response to the competition from sugar-free soft drinks.
Before rolling out this Coke, the Coca-Cola Company conducted thorough market research and blind taste tests, asking consumers to sample Coca-Cola and its competitor Pepsi-Cola without packaging. They discovered that consumers preferred the sweeter taste of Pepsi-Cola.
Based on market research and blind taste tests, the Coca-Cola Company decided to reformulate their Coca-Cola, and in April, launched the all-new cola with a new taste, new packaging, and new labeling.
