[The 1982 CIF California Championship Division 1 final's influence on the history of television broadcasting was underestimated. It was a night that witnessed a miracle of live television. It served as an excellent template for the NBA's future broadcast strategy and featured two iconic figures.]
————————Excerpt from the 2001 published work "The ultimate assist: the relationship and broadcast strategies of the NBA and television network" by John A. Fortunato.
During the 15-minute halftime break for the two teams, the control room at CBS headquarters in New York began broadcasting advertisements to television: Burger King's beef patty burgers and Kellogg's boxed cornflakes.
