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Some players and staff, in order to secure a contract, had no choice but to deliberately ingratiate themselves with the boss, thus Sterling controlled the life and death of players, coaches, and staff, playing everyone like puppets.
By these means, Sterling made a fortune each year, but such actions were devastatingly destructive to the team's cohesion and fighting spirit. The Clippers, from top to bottom, were a completely selfish, terrible team, with no one truly caring about winning, nor feeling any shame in defeat.
After the team ended the last season with a record of 30 wins and 52 losses, the marketing team actually printed the number "30 wins" on cheap white T-shirts as promotional items and mementos, distributing them to fans and players to wear during games and team events.