Zhou Yuwen didn't deliberately conceal his identity, mainly because a labor company and a courier station weren't worth flaunting. They didn't make much money to begin with, and both companies were set up by Liu Shuo's rough and random methods.
Zhou Yuwen wasn't a child who needed to report every little thing to everyone he met.
Both belonged to labor-intensive industries, not to mention they made little money and came with numerous annoyances. Take You Changjin for example; he could even find Zhou Yuwen and ask to arrange a job for someone.
If people knew the industries belonged to Zhou Yuwen, the annoyances would undoubtedly increase.
What Zhou Yuwen had in mind was to let Liu Shuo handle public disputes, such as external labor disputes or fights arising from conflicts between his men and outsiders. Zhou Yuwen certainly wouldn't argue with people over such matters, Liu Shuo handled these things more fluidly.
He had only casually informed Lv Hui about it by chance.