Executive Summary
This report provides a comprehensive analysis of the social media performance for the Sickle Cell Disease Awareness for Lifeport LDL in conjunction with OAinitiative from September 1st to 30th, 2024, respectively. The campaign successfully leveraged Facebook, Twitter, and Instagram to reach a significant audience and drive engagement. Key highlights include:
Follower growth across all platforms, indicating effective audience acquisition strategies.
High engagement rates on all content, demonstrating resonating messaging and community involvement.
Consistent reach and impressions across platforms, ensuring widespread visibility.
Above-average click-through rates on calls to action, driving traffic to relevant resources.
