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"Legally Blonde" was set for release, and Lu Jiaxin didn't allocate any additional funds for promotion. As she said, if a movie is of high quality, there is no fear that it won't attract an audience.
Tian Pengyu had no choice but to follow the usual promotional methods, advertising on television and in newspapers and magazines, and then asking the actors to help with promotion.
Though Lu Jiaxin didn't provide extra funds for promotion, she still asked Tian Pengyu to spend money to invite well-known media figures and film critics to view the film. As long as they said the movie was good, many viewers would flock to the theaters.
On the day of its release, Lu Jiaxin and Nie Zhan also went to see it. When they entered the cinema and saw an occupancy rate of less than thirty percent, Jiaxin raised an eyebrow—clearly, the promotion was not effective!
