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For example, in '22, the average customer acquisition cost for several leading e-commerce platforms had already broken 800.
Why has the private domain become increasingly hot over these years?
Because it's cheap!
Why was Pinduoduo able to make a breakthrough?
Because their marketing strategy of 'slash a Dollar, get it for free' had a low customer acquisition cost!
Breaking down the barriers to private domain traffic and gathering massive amounts of it has allowed the emergence of the only e-commerce giant in the impossible era to grow within the public domain!
(Why was DJ's customer acquisition cost so high in '18?)
