As a groundbreaking variety show, "Who Deserves to Die" the kidnapping variety is indeed quite novel.
It's a pioneering existence in the world of variety shows.
In other words, it was also the first time advertisers learned of such a gimmick.
When considering the advertising value of this variety show, even the most professional marketers felt challenged in their perceptions.
Cheng Daqi didn't care about that; he told Andrei that someone would definitely come forward to collaborate.
He used just one tactic—self-promotion.
He made up a non-existent potential partner: a certain security solution company that didn't want to reveal its name.
No matter how dangerous the environment, the judgment drawn from long-term experience would not betray Cheng Daqi.
His judgment was spot on!
The influence of the kidnapping case was substantial, and the live TV broadcast showed many Americans the cruelty of the kidnappers.