After securing the partnership with Cereal Empire Foods, Donnie was free from worries about his back.
Such circumstances led to Apollo Chain once again intensifying its promotional activities.
And, inevitably, these promotions began to increase A&P's losses.
In such a situation, even though A&P was a publicly listed company, and even if John Hardford was ambitious, powerful, and capable, he still couldn't withstand the pressure from A&P's board of directors.
"Perhaps, we are witnessing the most thrilling retail war in American history!"
By this time, major American newspapers and media were focused on this matter, repeatedly reporting on the national retail war that had been going on for over a month.
"This is never just a thrilling war; it's a war of annihilation with capital as the crushing force!"
While some media called the war thrilling, others described it as a war of annihilation.
