John Hardford learned about Apollo Chain's new promotional plan right away.
All items in Apollo chain stores were given a 40% discount!
It was that brutally simple, that shockingly speechless-making!
But what truly made John Hardford feel helpless was Apollo Chain's response time. In less than one day, in just a single morning, they reacted to A&P's announcement of a new promotion plan, rolled out their reply, and by the afternoon, this promotion plan had already been implemented in all two thousand stores!
This efficiency was what John Hardford had hoped for, yet it was something he could not achieve.
Just like now, he had again called a high-level meeting for A&P to discuss a new promotional strategy, but these people hadn't learned from their previous failure.
Regarding John Hardford's decisions, there were again differing opinions!
