James Cuff's words were far from polite.
But he had to secure a promise from John Hardford. The outcome of this promotional war was still unclear, and betting at this time was too risky, so James Cuff needed John Hardford's assurance.
It was then that John Hardford played his final trump card.
"You don't need to worry about that, James, I'm still the president of A&P!" John Hardford first gave James Cuff an assurance, then continued.
"If at this time, A&P could complete a share swap with Kraft Foods, then you, James, would also become a shareholder of A&P. Together, with my allies on the board, A&P would become the strongest support for Kraft Foods!"
James Cuff could no longer sit still, he hadn't thought that things could take such a turn, becoming a shareholder of A&P was undoubtedly a very worthy endeavor for James Cuff.
