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"The biggest discount in the history of American retail, zero cost purchase!"
On the opening day of the Apollo Chain, enormous posters stood in front of all 2,000 Apollo Chain stores across the United States, and not only that, ABC, owned by Starry Media, "Atlantic City Post" as well as major newspapers nationwide had their ad slots bought by Apollo Chain.
Just in one morning, cities across the country with an Apollo store knew about Apollo Chain's sales plan.
New York, where the A&P headquarters were located, on one side of Fifth Avenue, sat John Hartford, president of A&P, in his blue Rolls-Royce, his gaze somewhat profound.
The focus of John Hartford's gaze was not the A&P store, but the Apollo Chain store next to A&P!
At this moment, the situations at the entrances of the A&P store and the Apollo Chain store were completely opposite.
