Although KDKA is backed by the Westinghouse Electric Corporation, a major company, its role for Westinghouse is different from Donnie's vision for Atlantic City Broadcast.
Donnie sees Atlantic City Broadcast as a means of spreading influence, so he isn't very concerned about whether it can turn a profit, and is willing to invest a large amount of capital to help it cover the entire United States, even before seeing any profit.
But Westinghouse sees KDKA as a tool to promote its own brand of radios.
After providing KDKA with some initial startup funds, the rest is up to KDKA's own operations.
So now, even though KDKA is already the second-largest broadcast company in the United States, its signal only covers the entire eastern part of the country.
To set up more signal transmitters, KDKA must generate profits and reinvest that income into the construction and maintenance of more transmission stations.
