Moved as I may be, I still need to maintain the necessary greed.
Donnie breathed a sigh of relief, as he wasn't worried about Ban Johnson quibbling over the exclusive fees; it was the duration of the contract that concerned him.
Donnie was certain that if Atlantic City Broadcast could secure the exclusive broadcasting rights for Major League Baseball, then he would be able to bring in much more advertising revenue from the broadcast of the events.
This was like renting a shop space—the landlord initially offers a low rent, but as soon as you start doing business and the landlord sees the income the property can generate, he will certainly consider raising the rent.
If the lease term is relatively short, then you're completely at the mercy of the landlord!
