Qi Cheng is a rural life video blogger with over a million followers on TikTok.
In the past two years, as the nation's economy soared and entered the data era, the short video industry rapidly rose to prominence.
Keen on developing the impoverished village that raised him, Qi Cheng returned to the countryside after graduating from college, contracted fruit trees, and led the villagers to improve their economic wellbeing through labor.
It's the peak season for lychees, and villagers get up at five or six in the morning to climb the mountain and pick the fruit. Qi Cheng also shoulders his equipment and heads up the mountain early to start his live stream.
Even though it's early morning, there are still plenty of fans and internet viewers flocking into his live session.
"Good morning, good morning, why is everyone up so early?"
"I'm here today to help the villagers sell lychees, we're almost at the lychee grove area."
