Naturally, The Guide wouldn't start working until many years later.
First, Atlas had to consolidate his strength. Only then would he be able to chase anything else.
One would be led to believe that he only started helping others with their journeys after he'd properly consolidated himself as someone above the 19th-floor trial, but that was incorrect.
Atlas actually began focusing on others that same year. Not to the extent of earning a title, but enough to gain a little bit of a reputation for himself.
It definitely was the result of some sort of vague emotion.
The Heavenly Emperor was always a just man who stood up for the common people. His origin was from the same kind of situation as them, so he never thought of people weaker than him as flies.
His natural instinct was to aid those who were in trouble. Perhaps it had corroded over time in his previous life, but now that he had been reborn, things were different.
