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After the Xing Yu Public Relations Department entered the fray, they only did one thing—
They fanned the flames.
The buzz wasn't at its peak yet, so there was no rush to clarify or get into a fistfight.
Of course, fanning the flames required skill. Buying fake internet commenters was too lowbrow; the text that bots copy-pasted lacked the subtlety to stoke the fire properly.
The public relations team split into four groups, each with their own tasks.
One group wrote stories on Zhihu, from both perspectives, cryptic and suggestive, highlighting the dilemma of discerning gender.
The second group targeted the leaders on Douban—the Douban Group Eight, where avowed entertainment fans lurked, ready to attack any major incident like sharks, snapping and biting away.
They found those well-known gossipmongers and brawlers, provoked them a little, and off they charged into the fray.
