On November 11, Zhang Dayi made big news.
In a single livestream, she sold two hundred million RMB worth of women's clothing, with all the popular items selling out.
This figure shocked the entire Taobao platform and brought precious confidence to countless investors in "e-commerce livestreaming."
To put it in perspective, two years later, at the end of 2018, there were 81 hosts on Taobao Livestream who had annual sales of over a hundred million RMB, including Viya, Li Jiaqi, and Lier Baby, with peak single-event sales of "up to" 90 million RMB.
In other words, even given two more years, they wouldn't reach the height that Zhang Dayi had achieved now.
But by the 2019 Singles Day, Viya made 2.7 billion RMB, Li Jiaqi made 1 billion RMB, and Zhang Dayi made 340 million RMB. At that time, the severe consequences of focusing only on her own mediocre brand became quite apparent.
